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Journey to Success: The Seven Pivotal Purposes of Product Roadmaps

The Product Coalition

This exchange unfolded over weak, black coffee in your typical, bland white-walled corporate conference room. Instead, I respond, “How can your team function without one?” They certainly don’t serve to dictate every move a team should make. Contrary to popular belief, their primary purpose isn’t to guide the team.

Roadmap 118
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Six Types of “Product” Owners

Roman Pichler

The term product owner is commonly used to refer to six different product roles in my experience. A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. But the ability to save the document is a feature, a part of the overall product.