Product Talk
JANUARY 17, 2024
Sometimes it’s because they’ve personally experienced a pain point and want to address it. This means that even when startup founders are motivated to test their ideas, they are more likely to notice the evidence that suggests their idea is fantastic and miss the evidence that suggests their idea is flawed.
Product Talk
APRIL 20, 2022
“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. This question always surprises me.
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Product Talk
FEBRUARY 21, 2024
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
Product Talk
OCTOBER 18, 2023
A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?
Product Talk
DECEMBER 6, 2023
Why does the outcome focus on business value and not customer value? How do you test to make sure your opportunity is not a solution in disguise? How do you test to make sure your opportunity is not a solution in disguise? Why can’t you just generate opportunities from what you know about your customers?
The Product Coalition
OCTOBER 12, 2020
Having a solution that doesn’t address a problem that is a big enough pain point will never become a must-have. A really great resource for customer development interviews is the book The Mom Test. You can only disrupt incumbents if customers perceive you as different and unique. And that is entirely true.
Product Talk
DECEMBER 7, 2022
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
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