10 A/B Testing Metrics To Track Results and Measure Success
Userpilot
JULY 31, 2023
Approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to conversion rate optimization (CRO). The North Star Metrics framework, which aligns the whole company to optimize one single, key metric. Retention rate. Churn rate. Active users.
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