Brian Balfour

JULY 12, 2017

LinkedIn is the perfect example where over time they've achieve Product Channel Fit with Virality, UGC SEO, and different forms of Inbound and Outbound Sales. But around end of 2012 Facebook started killing off the API's that enabled this channel. As a result you can't think about Product and Channel as silos.

User Testing 90

User Testing Strategy Product Research Outbound 90

Brian Balfour

AUGUST 3, 2017

Because of that, they use Outbound Sales to sell (Product Channel Fit). Because they use Outbound Sales they must have High ACV's to support the channel (Channel Model Fit). Since the product still requires a fair amount of setup and education to work they use Inbound Sales (Content) and Channel Partnerships (Product Channel Fit).

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

Intercom, Inc.

AUGUST 25, 2021

Or support teams could have bots as the front line of defense to triage inbound inquiries, get more information from customers, or even solve problems.”. Or marketing teams could have tailored, one-on-one, white glove service bots that could hold the hand of users as they started to use your products. Changing the support conversation.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Mironov Consulting

DECEMBER 2, 2019

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. Get started, uncover issues or barriers, adapt as we do. Call it an experiment, uncover organizational stumbling blocks.

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

SEPTEMBER 8, 2021

And that’s because Webflow, even though it’s been around since 2012, it’s all been really driven by the self-serve organic motion that is of course layered on with great customer support and customer service, marketing, amazing product. In fact, we’ve just started building our outbound motion.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

MAY 19, 2021

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. SaaS Outbound Marketing. Social Media.

Research Software 119

Research Software B2B User Testing Customer Experience 119