2014 Branding Differentiation Vision 
The Product Coalition
AUGUST 23, 2023
Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality.
Roman Pichler
JANUARY 8, 2019
Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Take Microsoft Office as an example.
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Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision. What should a website do?
Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision. What should a website do?
Mixpanel
JULY 21, 2023
Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The Mixpanel homepage circa 2014. Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision. What should a website do?
UX Studio: Product Management
OCTOBER 2, 2023
They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.
Department of Product
MAY 22, 2020
Can I customise it with my own branding? At the time, back in 2014, this was so much easier than having to navigate around using Google Maps. But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever. Does it send emails automatically? I recommended the app to lots of friends and family.
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