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The importance of an effective product marketing strategy

Intercom, Inc.

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

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Sleeping Giants – Nandini Jammi on The Product Experience

Mind the Product

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. Use the #podcast channel in the Mind the Product Slack community.

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Sleeping Giants – Nandini Jammi on The Product Experience

Mind the Product

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. Use the #podcast channel in the Mind the Product Slack community.

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Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

But how you can create a really good messaging strategy that will support your product marketing goals? A brand messaging strategy is an approach chosen by a brand to increase its awareness and boost adoption. The emotional marketing strategy uses emotions to increase the memorability and virality of a message.

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Delete that Account! | Nandini Jammi | BoS USA Online

Business of Software Conference

Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News. Transcript coming soon… Upcoming Events. Get Weekly Advice From Software Experts.

CTO 52
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

Believing the best product always wins leads us directly to the second trap: ?being being willfully naive about marketing. Matt Hodges , originally our Director of Product Marketing, was the first Intercom hire with the actual word “marketing” in his title. Marketing isn’t a single team. We were that team.

Marketing 191
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

Believing the best product always wins leads us directly to the second trap: ?being being willfully naive about marketing. Matt Hodges , originally our Director of Product Marketing, was the first Intercom hire with the actual word “marketing” in his title. Marketing isn’t a single team. We were that team.

Marketing 165