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How I treat creative copy like a product—using data

Mixpanel

Copywriting, while often thought of as something creative and inspired, is a technical craft. If you know a thing or two about product development, you’ve heard of the “a-ha” moment. And while this isn’t bad, it forgets that keyword research is a study of language. Plaid’s homepage February 11, 2017.

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Top 75+ Resources for Product Managers

Sachin Rekhi

Most folks are looking for a pointer to a book or a class they can take on product management, but I always reply with a collection of blog posts from practitioners sharing their best practices. Below is a collection of my favorite vision statements from a variety of successful technology companies over the years.

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Scaling Impact: A Look at the Year Ahead (2022)

Product Talk

I teach teams that business outcomes are derived from your business model. My business model formula looked something like this: # of teams in my coaching program x price per team. Increasing the number of teams that I coach would increase both revenue and impact. I can only work with so many teams at once.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

JustGiving’s goal is to grow the world of giving, enabling more money to be raised for good causes through the use of technology. In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes.

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Management coach Lara Hogan on perfecting the leadership craft

Intercom, Inc.

Each person on your team has different needs, responds to feedback in different ways and evolves in different trajectories – and management should always reflect that. Even when you reach the perfect team dynamic – a new hire or budget cut can easily throw things off balance. What does good, actionable feedback look like?

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10 Design Agencies In New York to Work With in 2021

UX Studio: Product Management

As an expert and an opinion leader in the UX field, we’ve reviewed the competency, portfolio, and former projects of New York design agencies to define the best user experience design agencies in New York , based on our judgment. . As a client, you invest your time, energy, and limited resources into your digital product development.

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How to launch a marketplace: A zero-to-one experience

The Product Coalition

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. If you have enough users and enough development & design resources, you should go for it. Synch 2017 | Doctor profile page improvements?—?Notice