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What is Good Product Strategy?

Melissa Perri

When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This didn’t sit well with the CTO because in reality he didn’t want a strategy, he wanted a plan. To create a front of the funnel website that markets to our target users and converts them.” YOU NEED A STRATEGY.”

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Building An Accidental Business | Cesar Kuriyama | BoS USA 2019

Business of Software Conference

This became a thriving, bootstrapped, remote only, business that became the number one paid app in Apple’s App Store in 2018. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Find out how 1Second Everyday: make remote working work. changed the business model as it grew up.

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Growing Sales In A SaaS Business | John Snyder | BoS Europe 2019

Business of Software Conference

John was determined to do both in the global adtech market, not one that is traditionally associated with deep Cambridge tech. He describes entering new markets with a relatively limited supply of capital which meant every new move could have been very costly. The company was acquired by Oracle Corporation in May 2018.

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Building A Billion Dollar Business – Managing Objectives Against Rapid Growth | Poppy Gustafsson | BoS Europe 2019

Business of Software Conference

Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy was awarded an OBE (Officer of the Order of the British Empire) in 2019 in recognition of her services to cyber security. Poppy Gustafsson // Darktrace.

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How Executives can Empower Great Design

Modus Create

In 2018, McKinsey published their Business Value of Design report summarizing how organizations with higher Design Index scores saw a correlation with higher revenue growth and, for the top quartile, higher returns to shareholders. About 90% of companies in their 2018 research aren’t fully realizing the full potential of their design teams.

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How do you solve your product problems?

Business of Software Conference

At BoS, Bruce has spoken three times ( Europe 2018 , USA 2018 , Europe Online 2020) and has led not one but two great BoS Masterclasses focused on Product Roadmapping. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Can I submit a question in advance?

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Return of the Speakers // #BoS2018

Business of Software Conference

Business of Software Conference USA 2018 is under 2 weeks away. Having worked across the IT, Real Estate, and Healthcare industries, Mikey is now the CTO of Alamo Drafthouse Cinemas. Hangout with Joanna Wiebe BoS USA 2018. Over 12 years of Conferences we’ve seen over 200 talks given by some brilliant speakers.