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The difference between product analytics and business intelligence tools — and why you need both

Mixpanel

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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Best Examples of AI in Marketing: Tools & Best Practices

Userpilot

It shines a spotlight on: Famous marketing brands that have integrated AI technology. AI-powered marketing tools. TL;DR AI marketing involves leveraging AI technologies like machine learning, deep learning, etc., to analyze customer data and predict customer actions. Marketing AI best practices.

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Top 10 FinTech Software Development Companies 2019

The Product Coalition

A new generation of financial services needs the incorporation of technology innovation. The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. It is a digital transformation company based in Palo Alto, California.

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Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. Product managers have the unique opportunity to extend their software products, integrate with external tools, and organically grow the product’s audience. What is consumer-generated marketing?

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Is Pendo Feedback Worth The Money? [+Better Alternatives]

Userpilot

Pendo is a great digital adoption tool , and its Feedback module can cost you quite a bit. Pendo is a platform that helps enterprises improve user onboarding and get in-app analytics and customer feedback. Despite its high cost, Pendo Feedback cannot collect user satisfaction data. segment your customer base and.

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Real-Time Analytics: How to discover product insights faster

The Product Coalition

The mobile app industry is a fast-paced world, and the state of mobile in 2019 shows no signs of slowing down. If you’re going to keep up with the rapid changes and challenges, you need to know what’s going on in your app at all times. That’s what real-time analytics tools can provide. What is real-time analytics?

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?