Alchemer Mobile

MARCH 16, 2021

2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. What’s New in the 2021 Report.

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The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. This happened when I started to learn about UXR for the very first time back then in 2020.

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Alchemer Mobile

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. In response, consumers interacted more with brands through their apps. At year end, interaction rates remained equal to what they were in 2020 at 26%. Mobile survey benchmarks.

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Alchemer Mobile

NOVEMBER 10, 2020

In 2020, Gap Inc.’s s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. For example, Gap Inc.

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Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? When you have solid benchmarks to measure against, they can help you make sense of your own data and answer these questions. ?Download Download the 2020 Mobile App Engagement Benchmark Report for Media Apps.

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Research Software Feedback Software User Testing Customer Feedback 208

Alchemer Mobile

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021. “Mobile has been a huge enabler of these heightened expectations, largely replacing the customer service agent of the past.

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Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Brands focused on shipping faced challenges with cadences parallel to the impacts on local and national supply chains. Others (like brands in security and monitoring) faced few new challenges outside of their regular business patterns.

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Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. To find your product’s Aha moments, analyze user behavior. Ready to dive in?

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Alchemer Mobile

DECEMBER 22, 2020

It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers. You’d be hard-pressed to find someone who hasn’t had a virtual doctor appointment, ordered groceries online, or used curbside pickup in 2020. Customer expectations have never been higher.

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Alchemer Mobile

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result. “When customers interact with our world-class employees, their satisfaction skyrockets.

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Alchemer Mobile

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

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Alchemer Mobile

JUNE 16, 2020

From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago. One of the primary locations that travel brands interact with customers is through their mobile apps. This will help you understand the value of their feedback and input.

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Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. The following data originates from our 2022 Mobile Consumer Engagement Report, which can be read in full here.

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Alchemer Mobile

MAY 27, 2020

We’re also adopting new shopping strategies such as using delivery services and curbside pickup. So, what are retail brands to do? Download the 2020 Mobile Customer Engagement Benchmark Report for Retail Apps. Data included in the report: The profile of an average app in the Retail/Shopping category.

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Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. And in order to get there, we need to look at data from before the world changed while we try to interpret what comes next. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard.

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Alchemer Mobile

APRIL 9, 2020

The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. See actionable strategies for engaging with customers during this difficult time here. Mobile Customer Sentiment.

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Research Software Feedback Software Data Visualization User Testing 246

Centercode

JANUARY 8, 2021

The rapid-fire changes of 2020 didn’t change that — in fact, it brought those qualities into sharper relief. Customer testing, by design, is a gateway to uncovering and acting on exactly that. Customer testing, by design, is a gateway to uncovering and acting on exactly that. That’s where customer testing comes in.

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Alchemer Mobile

APRIL 14, 2022

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Rather than a benchmark comparison, below is a short summary of the six subcategories included in our data: News, Telco, Technology, Games, Sports, and Music. Data included: Ratings and reviews. Popular phrases.

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Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

SEPTEMBER 10, 2021

Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Surveys are the only qualitative source of info we really have about our customers—they are invaluable. In 2020, we found there was a 50 percent increase in the number of surveys sent by our customers.

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Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

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Alchemer Mobile

APRIL 30, 2020

Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. We discuss mobile engagement data specifically in the following categories: Sentiment analysis.

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Alchemer Mobile

MAY 6, 2021

One size did not fit all for Personal Services apps in 2020. Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently. Personal Services apps are separated into two subcategories: Home (real estate, property management, connected devices, etc.)

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Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #1: Personalization.

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Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. However, I’ll let our data speak for itself. However, I’ll let our data speak for itself. Food & Drink.

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Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. Sound good?

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User Testing Customer Experience Feedback Software Research Software 257

Alchemer Mobile

APRIL 16, 2020

Globally, brands are anticipating the timing of return-to-business as the world grapples with COVID-19, as well as what the “new normal” will mean for customer engagement. And consumers are engaging with brands in new ways, building new patterns, preferences, and loyalties. What is “customer emotion data?”.

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Data Visualization User Testing Customer Experience Customer Feedback 147

Usersnap

APRIL 2, 2020

Did you know that 73% of consumers state that customer experience is a crucial factor for determining whether to do business with a company or not? Additionally, 84% of companies that actively work on improving the customer experience they provide see increased revenue as a result of their efforts. What is a customer feedback tool.

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Usersnap

APRIL 2, 2020

Did you know that 73% of consumers state that customer experience is a crucial factor for determining whether to do business with a company or not? Additionally, 84% of companies that actively work on improving the customer experience they provide see increased revenue as a result of their efforts. What is a customer feedback tool.

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Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. 2021 Engagement Benchmarks for Food and Drink Apps.

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Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To unlock mobile sentiment data, you must measure shifts in customer emotion over time. Measuring and acting on both is critical to customer experience success.

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Intercom, Inc.

MARCH 10, 2022

The e-commerce landscape has grown exponentially since 2020, with experts predicting that the pandemic accelerated transformation of the digital space by up to five years. With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible.

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Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Education category. But the category is broad, and consumer expectations and behavior varies dramatically between industries.

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Feedback Software Research Software Education Technical Review 246

Alchemer Mobile

JANUARY 30, 2020

No matter your business, change and investment in new Voice of the Customer (VoC) technology can be scary. But regardless of response, the hard truth is that Voice of the Customer expectations have accelerated leaps and bounds over the last decade, and have only continued picking up speed. Source: MaritzCX, 2020. NPS is Dead.

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Alchemer Mobile

APRIL 21, 2020

Do you want to know how your mobile app engagement data compares to others in your industry? This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. Luckily, we’ve got the data to help you see exactly how others in your category are performing.

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Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

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Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. Measure and act on customer emotion.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. Executive teams recognize the critical role product and road mapping can play in the overall customer experience.

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