Alchemer Mobile

MARCH 16, 2021

2020 reset the mobile app engagement playing field. In response, teams across all industries need to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes. Today, we’re thrilled to release our 2021 Mobile App Engagement Benchmark Report. What’s New in the 2021 Report.

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Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Let’s jump right in. Demographic factors.

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Alchemer Mobile

APRIL 14, 2022

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Summary of Media Apps in 2021. Data included: Ratings and reviews.

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Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift. 2021 Engagement Benchmarks for Food and Drink Apps.

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The Product Coalition

MARCH 25, 2022

The overall technological progress enhances a lot of business areas, and financial technologies are certainly part of that dynamic. Banks, insurance companies, and trading platforms use digital solutions to facilitate their communication with clients and make operations easier to perform.

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Alchemer Mobile

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result.

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Alchemer Mobile

MARCH 14, 2022

If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers. Industries rebounded, work styles continued to shift, and consumers stuck to their mobile-first habits, spending more time and money in mobile apps than any year prior. This report contains data from the following app categories: Finance.

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Alchemer Mobile

AUGUST 5, 2020

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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Alchemer Mobile

MAY 6, 2021

One size did not fit all for Personal Services apps in 2020. Depending on industry, issues with supply chains, global price drops, and budget constraints impacted each brand differently. Personal Services apps are separated into two subcategories: Home (real estate, property management, connected devices, etc.)

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Alchemer Mobile

APRIL 28, 2021

One size did not fit all for Utilities apps in 2020. issues with supply chains, global price drops, and budget constraints impacted each brand differently. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Utilities category.

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Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. 2021 Engagement Benchmarks for Retail and eCommerce Apps.

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Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard.

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Alchemer Mobile

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Brands in the Utilities industry faced various hurdles throughout 2021. Below is a short summary of how Utilities apps fared in 2021. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Shifted emotions.

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Alchemer Mobile

APRIL 2, 2021

While we watched brave, brilliant healthcare workers combat the pandemic on the front lines, the mobile technology used to support their efforts from home underwent massive change. Healthcare apps saw incredible floods of new consumers as the world transitioned to managing health remotely, and the impact on engagement was stunning.

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Alchemer Mobile

APRIL 9, 2020

Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments.

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Usersnap

APRIL 2, 2020

This makes it crucial that you work on improving your product or service, as well as providing a better experience for your customers. To be able to do this, you need to know how customers feel about your product and the service you provide, as well as find out what you could do to improve. What is a customer feedback tool.

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Alchemer Mobile

MAY 27, 2020

We’re also adopting new shopping strategies such as using delivery services and curbside pickup. So, what are retail brands to do? Download the 2020 Mobile Customer Engagement Benchmark Report for Retail Apps. Data included in the report: The profile of an average app in the Retail/Shopping category.

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Alchemer Mobile

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Companies continued using their apps to engage regularly with consumers as mobile became a primary way for them to communicate. In response, consumers interacted more with brands through their apps.

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Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. Technology (media creation, connectivity, etc.).

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Alchemer Mobile

MARCH 23, 2021

Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. App Retention in 2021. 30-day Retention. 90-day Retention.

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Usersnap

APRIL 2, 2020

This makes it crucial that you work on improving your product or service, as well as providing a better experience for your customers. To be able to do this, you need to know how customers feel about your product and the service you provide, as well as find out what you could do to improve. What is a customer feedback tool.

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Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. 2021 Engagement Benchmarks for Finance Apps. In 2020, the results were no different.

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Alchemer Mobile

SEPTEMBER 10, 2021

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Why you should use mobile surveys.

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Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time.

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Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Demographic factors Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Retarget using demographic factors such as age, gender, location, etc.

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Alchemer Mobile

JANUARY 12, 2021

Mobile loyalty programs work because they: Retain and engage customers better: Gamification through points and achievements keeps people coming back to the app time and time again. Brands save money by increasing retention and activating their current customers for repeat purchases. How to create a mobile loyalty program.

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The Product Coalition

MAY 31, 2022

When salespeople think like designers, they can zero in on the customer’s needs and design a solution that meets them. But far less-talked about, and equally as critical, is the importance of sales thinking for a software designer?—?particularly particularly an enterprise software designer. That’s usually left to the sales team.

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Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

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Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. The coronavirus pandemic has pushed mobile to the core of the buyers’ journey, and in order to compete, product roadmaps must adjust to prioritize in-app engagement enhancements.

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Intercom, Inc.

FEBRUARY 7, 2019

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? It’s a nearly impossible task, but Shishir Mehrotra and his team at Coda have set out reimagine documents, spreadsheets, and apps in a way that undoes 40 years of blind fealty to Microsoft Office and its predecessors.

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Userpilot

AUGUST 31, 2021

What, how, and where you communicate the latest changes for your SaaS can be a massive source of user engagement. Let's dive into how to craft amazing release notes that not only engage your existing users but also attract new users to your SaaS. Why are release notes important for SaaS? What are release notes?

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Userpilot

JANUARY 8, 2021

Some industries like SaaS will have an average NPS of 30. On a scale of one to ten, how likely is it that you would recommend [your company/product/service] to a friend or colleague?”. For example, let’s say you launch a NPS survey in your app and 100 users answer it. Well, software is not one of them. What is NPS?

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Alchemer Mobile

JUNE 10, 2020

Surveys enable companies to collect and analyze both qualitative and quantitative feedback. When it comes to mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. A survey that interrupts a customer’s in-app experience will rarely be well-received. Net Promoter Score Surveys.

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Userpilot

MARCH 11, 2022

Must have product management tools : Userpilot for product adoption, Hotjar for heatmaps and recordings on how users engage with your product, Airfocus for prioritization and road mapping, Cord for collaboration, and UXPressia for story mapping. Reports, statistics, and product benchmarks give you hard data on trends in the product world.

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Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Look back and learn- collect feedback and improve. Source: 2020 State of Product Marketing report. Imagine you have created a tool that helps with building CVs. Market Research. Product Development.

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The Product Coalition

OCTOBER 23, 2019

Mobile UX Trends for 2020 that You Can’t Miss?—?UXCam 2019 is almost over and it’s time to cast a cautious glance onto which trends are coming up for 2020 and beyond. I’ve done a lot of research and today I want to present to you my favorite upcoming mobile UX trends for 2020. #1 Reports expect that the VR market will explode.

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Intercom, Inc.

DECEMBER 21, 2021

More than integrations and features and quarterly reports, back in August, Intercom turned 10. Government services shouldn’t be renowned for their endless queues, confusing forms, and excessive bureaucracy. The 2020 Summer Olympics in Tokyo finally took place. And what a year it has been! The biggest, in August, we turned 10.

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