2022 Customer Satisfaction Market Research Product Marketing 
Userpilot
DECEMBER 9, 2021
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. That’s how you reduce the chance that they will fall prey to your competitors’ marketing ploys.
Userpilot
SEPTEMBER 15, 2022
SaaS companies use CI data to derive insights into unmet customer needs and take action to improve customer satisfaction. Internal CI can be generated by any customer interaction inside the app (e.g., customer feedback, feature usage). What are the benefits of customer intelligence in SaaS?
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Userpilot
JULY 24, 2023
An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product.
Userpilot
JANUARY 10, 2022
Customer Success is a core growth driver for any SaaS business. In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? No worries! Churn rate.
Userpilot
AUGUST 15, 2023
With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!
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