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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Below, we take a deeper dive into the report’s key data and trends. But they’re facing big barriers.

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Business Services Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Brands in Business Services had varied experiences in 2021. Below is a short summary of how Business Services apps fared in 2021. Data included: Ratings and reviews.

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Personal Services Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Personal Services Apps: Home and Family. Rather than comparing by benchmark, below is a short summary of both the Home and Family apps included in our data. Interaction and response rates.

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Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

This report contains data from the following app categories: Finance. Personal Services. Business Services. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days. Food and Drink. Healthcare. Media and Entertainment. Segment by customer emotion.

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Drive in the Express Lane to Product Growth

Speaker: John Mansour - President, Product Management University

Product analytics are all the rage, but how can you use them to your advantage? With uncertainty surrounding our economical future — and whispers of an impending recession — what insights can we get from our product analytics that’ll put us in the express lane to growth? Analytics that guarantee customer value.

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How Beable Leveraged Userpilot Analytics to Increase App Engagement

Userpilot

We chatted with Ann Marie McNamara, Beable’s Senior Product Manager, about how the company used Userpilot analytics and feedback features to enhance user experience and engagement. If you’re looking for a robust product growth platform with advanced feedback and analytics features, book the demo! Userpilot solved both problems.

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Utilities Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Data included: Ratings and reviews. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Additional visual benchmark data for Utilities apps. ?DOWNLOAD Interaction and response rates.

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. This lack of insight makes it impossible for these teams to prioritize.

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Product Management & The 3 E’s: Experiments, Experiences, and Efficiencies

Speaker: Nicole Munson, Senior Product Manager at American Express

Every product manager labors over creating the perfect customer experience. Product Manager at Amex Savings, for this insightful webinar based on her many years of launching products to a variety of end-users. Best ways to use data to design new experiences. Tips and tricks to understand data efficiently.