Userpilot

MAY 19, 2021

Do you want to: raise brand awareness? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Outbound Marketing. With outbound marketing, you’re more proactive. Here are the best outbound channels in 2021. Paid digital ads.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies. They allow companies to reach broad audiences and increase brand awareness.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Userpilot

MAY 3, 2022

Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. When your marketing strategy focuses on outbound, it’s not so clear. B2B SaaS marketing (down market).

Enterprise 91

Enterprise Strategy Marketing Outbound 91

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Bootstrapping “Product Education” When I first joined Intercom, my role didn’t really have a name.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. And what we learned is that it very much depends on the brand strength.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

JULY 24, 2023

While outbound marketing strategies like email may not be as popular an acquisition method for SaaS companies, it has a fairly good track record in the SaaS marketing space. Pay-per-click advertising won’t be the right fit for every SaaS company as paid ads can get rather expensive over time. Email marketing. Google ads.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Marketing 69

Intercom, Inc.

NOVEMBER 7, 2019

At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. So virtual cards to help you buy a new subscription or do a new digital marketing advertising campaign on LinkedIn.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162