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Best Marketing Analytics Software for SaaS

Userpilot

In either case, marketing analytics tools can come to your rescue. But with so many analytics solutions available in the market, how do you choose the right one? In this article, we’ll take a look at a few powerful marketing analytics software, focusing on their features and pricing.

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Product Operations Dashboard

Product Management Lessons from the Trenches

You reach out to all department heads and request to get data for your analysis: Marketing team for data on campaign conversion, customer support for data on call volumes, account team for data on customers feedback, product data for usage, etc. What is a product operations dashboard?

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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Best Google Analytics Alternatives for SaaS

Userpilot

Exploring alternatives to Google Analytics? In this post, we’ll discuss exactly that – which Google Analytics competitor is best depending on the different use cases. Alternative tools can provide a clearer, more transparent approach to user data handling, ensuring compliance with global data protection regulations.

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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. This could be website data (e.g.,

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UserGuiding vs Userflow vs Stonly for In-App Messaging

Userpilot

Looking for a good in-app messaging tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for in-app messaging on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than UserGuiding!