Andrew Chen

JUNE 26, 2017

These trends are being driven by the biggest players – Google/Facebook, et al – but also by the significant leveling up around of practitioners in design/PM/data/growth. Superior tooling. In 2017, Facebook counts over 5 million advertisers on its platform, up from 4 million in Q3 of last year and 2 million in 2015.

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Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Every business offers different services; thus, every GMT strategy will differ. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

AUGUST 14, 2023

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

ProductPlan

MARCH 17, 2020

upsell new services). Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Promotion and advertising. Product development. Product launch. Market research.

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Outbound Product Management Product Manager Inbound 74

Business of Software Conference

NOVEMBER 16, 2023

And while advances in technology like ChatGPT and other artificial intelligence tools can now mimic humanity and sound more like humans and less robotic, they’re still imperfect tools. Outbound Calls Depending on your product, making outbound sales calls can have a big impact on your customer acquisition numbers.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Dear Strategy

AUGUST 27, 2018

Inbound and Outbound Marketing. I should start this part of the answer by referring to an article that I wrote back in 2015 entitled, “Back In My Day…” or The Real Difference Between Inbound and Outbound Marketing. On the other side of the coin, outbound marketing is all about being seen when people aren’t otherwise looking for you.

Strategy 53

Strategy Outbound Inbound Marketing 53

Sachin Rekhi

AUGUST 6, 2015

It all starts with a clear hypothesis on who the target audience is for your product or service. Before getting into the specific solution your product or service provides, it's important to have a clear understanding of the specific problem or pain point that your solution solves for. Or to sell it through an outbound sales team?

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User Testing Document Product Marketing Marketing 118

Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. Gather customer insights on how to improve the CX via surveys and direct interactions with users. Lean into product analytics to enable data-driven decision-making. Let's dive in! Use contextual in-app messages to introduce new features.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. So virtual cards to help you buy a new subscription or do a new digital marketing advertising campaign on LinkedIn. But what does it mean?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 31, 2023

As the user base grows, the company gains valuable insights into different customer needs and preferences, which can inform product enhancements. This can involve various marketing channels such as digital advertising, content marketing, social media campaigns, SEO, and more. This article answers that and more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Intercom, Inc.

JUNE 22, 2022

That means customer data, conversation histories, and context – all in one place. Targeted and personalized outbound messaging. With Intercom SMS, you can leverage the rich, first-party customer data you already have within our platform to send personalized messages to specific groups of customers based on behavior and user data.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Integrations are links between Userpilot and other tools in your stack. Multiple teams mean multiple tools.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Userpilot

AUGUST 23, 2023

Value chain analysis must factor in primary and support activities, probe customers to uncover insights, and incorporate feedback during product development and quality control processes. Value chain analysis matters most to startups who don’t have much initial data to work with. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. A big, notable one has been outdoor advertising, which we can talk more about. Here are five quick takeaways: Break some rules. We’ve been really, really good at ground game.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

JULY 26, 2018

In the past month, we’ve shipped 13 new features to help our customers increase conversions on their websites and in their apps, and ensure they’re having the right conversations and collecting the right data. Spot conversation trends faster and make informed decisions with improved tag reporting. Embed apps right inside your messages.

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Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112

Userpilot

JULY 24, 2023

Offering self-service support. Ensuring that customers stay with your SaaS service long-term is crucial since most of their lifetime value (LTV) is derived from subscription renewals rather than their first upfront payment. To get the most accurate picture, you should combine both quantitative and qualitative data. Statistics.

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Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

JULY 9, 2020

When taken in the context of his ‘coming of age’ alongside SEO it’s little wonder that his insights on the topic are worth hearing. We hear Kevin’s predictions for the future of SEO and why keywords might not be as important as we think. And I would say I have a very analytical and ambitious mind.

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Analytic Tools Research Software Data Visualization Technical Review 199

The Product Coalition

APRIL 14, 2020

Moreover, online advertising spend is expected to grow at an amazing 40% CAGR from 2019–202? ². Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. Natural Language Processing (NLP)is a technology that fits this bill.

Banking 78

Banking Research Software User Testing Customer Experience 78

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Because it’s messenger-based, the right conversational support tool becomes a powerful, searchable database.

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Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

JULY 13, 2018

Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. In order, they need to know, use, love and recommend your products or services. How can you motivate your influencers to get more folks using your product or service? Makes sense, right?

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User Testing Customer Experience Customer Feedback Strategy 156