Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising echoes this sentiment.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Dear Strategy

AUGUST 27, 2018

This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level.

Strategy 53

Strategy Outbound Inbound Marketing 53

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. What made you trust the founder’s vision and make that jump? A big, notable one has been outdoor advertising, which we can talk more about. Michael: I was really aligned.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36