Mind the Product

AUGUST 18, 2017

As product managers we spend a lot of our time thinking about product metrics, and all companies, from startups to corporates, spend a lot of time figuring out whether their metrics are good enough. Whether it’s a new product or new feature we start with zero users, says Josh. So where do we start?

Onboarding KPIs 153

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 153

Userpilot

OCTOBER 18, 2021

To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. You can measure growth by using various metrics like pirate metrics. Dave McClure’s Pirate Metrics. Pirate Metrics consist of: Acquisition.

Analytic Tools 87

Analytic Tools Feedback Software Research Software Onboarding KPIs 87

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $151,254/yr. Average salary: $111,208/yr.

Research Software 93

Research Software Feedback Software Analytic Tools Onboarding KPIs 93

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 91

Research Software Feedback Software Onboarding KPIs Product launches 91

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business. What is user onboarding?

Analytic Tools 84

Analytic Tools Onboarding KPIs Customer Experience User Testing 84

Userpilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. Let’s look at the most essential metrics and tactics you can utilize to improve them. Four SaaS conversion rates are significant to focus on.

Analytic Tools 92

Analytic Tools Data Visualization Onboarding KPIs Reporting Tools 92

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. To attract the right audience, tailor your marketing resources and channels for the personas. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. Let’s dive in.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Marketing 86

Mixpanel

APRIL 6, 2020

And in an industry where success and failure is measured in one percent increments, getting a holistic picture of how advertising strategies are working across nearly a dozen advertising networks is an imperative, yet onerous, task. But it’s not a task that’s intimidating for AdStage’s VP of Product Paul Wicker.

Onboarding KPIs 59

Onboarding KPIs Data Visualization Marketing Customer Feedback 59

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

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Product launches User Testing Feedback Software Research Software 81

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. The higher the customer retention rates, the more customers are satisfied with your product, and vice versa.

Customer Experience 81

Customer Experience Customer Feedback User Testing Data Visualization 81

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Userpilot showcases brand values on Product Hunt to attract like-minded people.

Branding 89

Branding Analytic Tools Feedback Software User Testing 89

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?

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B2C Onboarding KPIs Analytic Tools B2B 89

Mixpanel

MAY 3, 2019

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. These two user engagement metrics matter greatly to your business. Conversion rate (CVR).

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99

Userpilot

JULY 22, 2023

Both these metrics are crucial for getting product growth insights into the financial health and sustainability of your SaaS business. Tracking them allows you to allocate resources effectively and optimize your sales and marketing budget. The metric measures the average cost incurred in acquiring one customer.

Customer Experience 69

Customer Experience Customer Feedback User Testing Onboarding KPIs 69

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

Feedback Software 94

Feedback Software Research Software Product launches User Testing 94

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. What is B2B marketing team structure?

B2B 79

B2B Research Software Feedback Software Customer Experience 79

Userpilot

OCTOBER 18, 2023

Product analytics are extremely helpful for SaaS businesses but they’re not the best metrics when it comes to revenue. On the other hand, metrics like the CAC payback period can help you keep an eye on sales and marketing costs to ensure that you maintain a healthy gross margin on new customers.

Analytic Tools 95

Analytic Tools Customer Experience Onboarding KPIs Product Research 95

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 73

Research Software Data Visualization User Testing Marketing 73

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software Customer Feedback 90

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

Data Visualization 81

Data Visualization Analytic Tools Embedded Analytics Feedback Software 81

Userpilot

JANUARY 12, 2024

It helps product managers motivate teams to action, impress stakeholders, and quickly derive actionable insights. A practical example of a funnel chart usage In this example, a funnel chart displays an onboarding or signup process. Onboarding funnel analysis in Userpilot. Its use cases include: Comparing products or categories.

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs Research Software 97

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Gamifying onboarding.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Marketing 69

Userpilot

JANUARY 19, 2021

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

SEPTEMBER 2, 2021

What if you could increase sales, establish your industry presence, and expand into new markets all at the same time? Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. How is SaaS growth measured?

Feedback Software 79

Feedback Software Research Software User Testing Onboarding KPIs 79

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs.

Blog 93

Blog Analytic Tools Research Software Feedback Software 93

Userpilot

APRIL 16, 2021

The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into acquiring new customers. You can use tools like Userpilot to create contextual onboarding for your users to help them derive value from your product right away and thus improve your average LTV and the LTV:CAC ratio.

Data Visualization 94

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 94

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. They want to try out your product. Awareness stage.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Userpilot

MAY 24, 2021

You can find a range of growth marketing software that require little to no coding knowledge and are best suited for SaaS products. In this post, we’ll share the 11 best growth marketing tools for your SaaS business, based on categories such as in-app marketing, email automation, and more. Table of Contents.

Analytic Tools 88

Analytic Tools Feedback Software Reporting Tools Data Visualization 88

Intercom, Inc.

JUNE 7, 2018

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. a lot of Sean’s early focus and success there came from experimentation with onboarding. It’s analysis-driven grit.

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Onboarding KPIs User Testing Customer Experience Weak Development Team 196