Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Customer Experience 99

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

Data Visualization 81

Data Visualization Analytic Tools Embedded Analytics Feedback Software 81

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 91

Feedback Software Research Software Analytic Tools Product Research 91

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product?

Research Software 91

Research Software Feedback Software Onboarding KPIs Product launches 91

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. Even the most successful ones have sales teams to close deals with high-value customers. What is a product-led growth (PLG) motion? A PLG motion.

Analytic Tools 89

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 89

Userpilot

MAY 26, 2024

Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU. Stages of the Funnel : Top of Funnel (TOFU) : Awareness stage where potential customers first encounter the brand.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 81

Data Visualization User Testing Analytic Tools Customer Feedback 81

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights !

Feedback Software 91

Feedback Software Analytic Tools Data Visualization Customer Feedback 91

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. From learning about the product to a desired action, like a purchase. Hence this guide. Let’s dive in.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Marketing 86

Userpilot

JANUARY 23, 2023

It identifies and stirs you towards the most important things you need to achieve sustainable product growth. It focuses on every aspect of the customer journey , from acquisition to retention. In contrast, traditional business marketing is opinion-based and focused strictly on customer acquisition.

Analytic Tools 91

Analytic Tools Feedback Software Framework Data Visualization 91

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 90

Feedback Software Onboarding KPIs User Testing Strategy 90

The Product Coalition

FEBRUARY 15, 2024

From personalized customer experiences to predictive analytics, the impact of GenAI is tangible and far-reaching. Personalized customer experiences The modern era demands personalized interactions. Generative AI empowers businesses to create tailored recommendations, product descriptions, and chatbot interactions.

Generative AI 106

Generative AI Data Visualization Reporting Tools Research Software 106

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 75

Customer Experience User Testing Customer Feedback Feedback Software 75

Userpilot

NOVEMBER 29, 2023

Conversion rate optimization marketing helps to lower customer acquisition costs, increase customer lifetime value , and expand MRR. Free trial to product-qualified lead (PQL) conversion: 4%. PQL to paying customer conversion rate: 20% to 40%. How to build a CRO marketing strategy : Define your conversion points.

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization Reporting Tools 77

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.

Analytic Tools 84

Analytic Tools Onboarding KPIs Customer Experience User Testing 84

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

APRIL 14, 2024

TL;DR Let’s explore how Userpilot and Google Analytics compare when it comes to performing user analysis. Userpilot is a product growth platform that drives user activation , feature adoption, and expansion revenue. It specifically analyzes the utilization of individual product features.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. Let’s begin!

Product launches 81

Product launches User Testing Feedback Software Research Software 81

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer.

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are.

Product Marketing 91

Product Marketing Marketing Research Software Feedback Software 91

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software Customer Feedback 90

Userpilot

SEPTEMBER 30, 2022

Wondering how to measure new feature success effectively? Upgrading your product features and introducing new ones is a key part of a successful SaaS product strategy. But how do you measure the success of a new feature? Are the active users aware of the new update? How many users are finding value here?

Feedback Software 89

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 89

Userpilot

MARCH 16, 2023

Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Features/benefits. Social proof.

Feedback Software 86

Feedback Software Reporting Tools Embedded Analytics User Friction 86

Userpilot

APRIL 12, 2022

The AARRR funnel, also known as the pirate metrics framework, is a set of metrics you can use to track and impact critical user behavior to bring about product-led growth. It was a gold standard of business growth metrics for many years until the RARRA arrived, a modification of the original model. What is AARRR?

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 95

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. The model encompasses multiple layers of user engagement with your company.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. You’d only need to build one set of features to solve their problems. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

FEBRUARY 14, 2021

The problem is if you can relate to John Wanamaker ‘s famous quote (“ Half the money I spend on advertising is wasted ; the trouble is I don’t know which half. ”) though. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads. Check them out below!

Feedback Software 86

Feedback Software Research Software Customer Experience User Testing 86

Intercom, Inc.

DECEMBER 16, 2019

Sales and marketing leaders select a list of accounts that best align to your ideal customer profile, or your company’s most valuable buyers. Customer-centric approach to growing revenue. Because ABM requires sustained, one-to-one relationships with customers, sales reps have to take a consultative approach to closing deals.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. What is product-market fit (PMF)?

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

Product Research 134

Product Research User Testing Customer Experience Data Visualization 134

Userpilot

MARCH 21, 2022

And how can product managers use it to inform decisions about product development? The article will give you an understanding of how fake door tests work, how to design them, and what to watch out for not to turn your users against you. To avoid alienating your users, be transparent and honest. What is fake door testing?

User Testing 87

User Testing Product Research Testing Analytic Tools 87

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. Katie van Zyl, Director of Product Management at GoDaddy.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. So Freemium isn’t dead.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52