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Here’s what our Business of Software Conference USA 2018 Speakers are Reading

Business of Software Conference

In honor of the recent passing of Gerald Weinberg, I’ll choose my favorite of his: The Secrets of Consulting. Current reading: I’m currently in the middle of reading a whole slew of books on JTBD, for the research I’m doing on the topic. Mikey Trafton, Alamo Drafthouse, CTO. Rich Mironov, Mironov Consulting.

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. This session includes many questions from the audience as Jason discusses some of the learning from Basecamp’s first product launch in a decade.