Userpilot

JANUARY 9, 2023

This article considers all you need to know about retention marketing. What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy. How can a personalized experience help drive retention? Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

DECEMBER 19, 2022

Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. As mentioned earlier, B2B marketing strategies focus on targeting organizations (or individuals who make purchases on behalf of their organization).

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing. Who is a product marketing manager?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. Imagine you have created a tool that helps with building CVs.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Optimizing your marketing strategy to cut costs.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Userpilot

MAY 23, 2024

To successfully compete in saturated SaaS niches, having a robust product isn't enough. TL;DR Customer experience (CX) refers to all customer interactions with a brand, covering every touchpoint from initial discovery to renewal. Use market research and supplement data from product analytics and customer feedback.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userzoom

APRIL 5, 2018

Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. If I asked you: “Which tool should I use” and showed you this picture below, what would your answer be? Related Webinars & Blog posts. So, which is it and why?

User Testing 59

User Testing Research Software UX Webinar 59

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Mixpanel

AUGUST 3, 2023

How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Userpilot

SEPTEMBER 28, 2023

A few common experimentation targets include marketing campaigns, subject lines, onboarding flows, landing pages, and in-app messages. You can also analyze more technical aspects, such as conversion paths or software automations. Fortunately, software products make A/B testing different subject lines super easy.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Revenue-led.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Userpilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Finally, you must analyze customers’ in-app activities after launch to drive retention. What is a product launch marketing plan?

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Business of Software Conference

SEPTEMBER 3, 2019

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? They offered solutions and suggestions for Sys Admins via content in blogs, KB’s, videos and webcasts. Now, we are a systems management solution. Upcoming Events.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52