Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 98

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs.

Data Visualization 104

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Userpilot

NOVEMBER 20, 2023

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions. In-app survey created in Userpilot.

Analytic Tools 104

Analytic Tools Feedback Software Research Software User Testing 104

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers. To get quicker results, you’ll need to leverage paid marketing. This article shows you how.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Start building your localization strategy by identifying the right market.

Research Software 95

Research Software Analytic Tools User Testing Onboarding KPIs 95

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. Why is a well-structured product marketing framework important?

Feedback Software 103

Feedback Software Research Software Analytic Tools Product Research 103

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. Why should you perform sentiment analysis? Get your free Userpilot demo today!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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User Testing Product Research Data Visualization Customer Feedback 128

Userpilot

JANUARY 23, 2024

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

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User Testing Product Research Research Software Data Visualization 97

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

Feedback Software 104

Feedback Software Analytic Tools Research Software Data Visualization 104

Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

Data Visualization 91

Data Visualization Product Research Research Software Analytic Tools 91

The Product Coalition

DECEMBER 11, 2023

AI tools for content creation, powered by advanced machine learning algorithms, analyze extensive datasets to discern patterns and trends. This analytical capability not only enhances the precision of content creators but also streamlines workflows. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 120

Data Visualization Artificial Inteligence Analytic Tools Research Software 120

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. As a marketer, you should create strategies that relate to prospective buyers and convert them into paying customers. In this post, you’ll discover the importance of message testing and how to get it right.

User Testing 98

User Testing Product Research Messaging Data Visualization 98

Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. Use a range of techniques and tools, like interviews, surveys , and product analysis to collect diverse user data to inform screening. In addition, carry out market research to assess the competitive landscape and identify market gaps.

Data Visualization 104

Data Visualization Product Research User Testing Analytic Tools 104

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Once the product is out, use product analytics to track your success metrics. To evaluate your in-app messages, use flow analytics. Online analytics is a good start.

Product launches 100

Product launches User Testing Product Research Analytic Tools 100

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. There are numerous tools in the market that can help you segment customers based on their needs. The 3 best tools are Userpilot , Baremetrics, and Segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

JANUARY 9, 2023

This article considers all you need to know about retention marketing. What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy. How can a personalized experience help drive retention? Let’s begin!

Feedback Software 97

Feedback Software Analytic Tools Research Software Customer Experience 97

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! It might be a good idea to hire a market research company to ensure reliable and unbiased results.

User Testing 102

User Testing Product Research Data Visualization Research Software 102

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. There are a number of ways to look at it but in most situations, market research is the first step.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? In this article, I’ve outlined the best customer feedback examples your SaaS company can leverage to get quality insights from your user base. In-app surveys allow you to collect contextual feedback without disrupting the user’s product experience.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

The Product Coalition

FEBRUARY 19, 2022

Companies that are committed to their customers invest in the skills and tools to make customer happiness happen. Are You Investing in the Right Skills and Tools for a Customer Obsessed Culture? Are You Investing in the Right Skills and Tools for a Customer Obsessed Culture? That is where tools come in.

User Testing 129

User Testing Data Visualization Product Research Customer Experience 129

Userpilot

JUNE 14, 2023

TL;DR A product feedback survey is a structured tool for gathering customer feedback on products or services. A product feedback survey is a powerful tool that serves as a structured means of collecting customer feedback regarding your product or service. What is a product feedback survey? Bug report survey template in Userpilot.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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ChatGPT Data Visualization Onboarding KPIs Research Software 102

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Choosing the right tool to work with can make your life easier. What is a product launch? outlined in your plan.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

SEPTEMBER 15, 2023

Preference testing helps teams design user-friendly and intuitive UIs, websites, and apps that satisfy user needs. To recruit participants that are representative of the target audience, use dedicated services or tools. If recruiting from your existing user base, leverage the segmentation features of your tool and engage them in-app.

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User Testing Product Research Data Visualization Feedback Software 94

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. A short survey that asks how easy it is to perform a certain task with your app. Allowing you to personalize your marketing messages better.

Customer Feedback 90

Customer Feedback User Testing Feedback Software Product Research 90

Userpilot

DECEMBER 19, 2022

As mentioned earlier, B2B marketing strategies focus on targeting organizations (or individuals who make purchases on behalf of their organization). Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Do your market research.

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Userpilot

SEPTEMBER 14, 2023

To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research.

Product Research 95

Product Research Customer Feedback Data Visualization User Testing 95

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 97

Product Research Data Visualization User Testing Research Software 97

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? Is the activity log your primary resource by focusing on logins and in-app time? The variables you pick will determine where to spend your product marketing efforts and your success for sustainable growth in the future. Why is Customer Segmentation so important for SaaS?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. Collecting user feedback in-app is the most direct way to gain insights into customers’ needs. The product management role is very complex.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75