Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys?

Data Visualization 76

Data Visualization Product Research Research Software Analytic Tools 76

Userpilot

MAY 23, 2024

You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy. Offer self-service channels like chatbots and resource centers for higher customer satisfaction.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

User Testing 90

User Testing Product Research Product Marketing Customer Feedback 90

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 120

User Testing Customer Feedback Vision Customer Experience 120

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 84

Product Marketing Onboarding KPIs User Testing Marketing 84

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? This is exactly what the article deals with, so if you’re after the answer to this question, you’re in the right place. What are customer discovery questions?

Product Research 79

Product Research Customer Feedback Data Visualization User Testing 79

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 88

Customer Feedback User Testing Feedback Software Data Visualization 88

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. This article explores what data-driven insights are and why they are important. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Why do you need to analyze user needs?

User Testing 92

User Testing Feedback Software Analytic Tools Research Software 92

Userpilot

MAY 26, 2024

It’s the analysis of consumers’ attitudes, values, and lifestyles, enabling a more nuanced marketing approach compared to demographic data alone. This article unpacks the ‘what’ and ‘why’ of psychographic data, setting the stage for its pivotal role in fine-tuning marketing strategies and creating customer-centric products.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 74

Customer Feedback User Testing Feedback Software Product Research 74

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 81

Product launches User Testing Feedback Software Research Software 81

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. It illuminates your target audience, their pain points, and desires.

Branding 91

Branding User Testing Product Research Data Visualization 91

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Customer Experience 99

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 83

Research Software Feedback Software User Testing Reporting Tools 83

Userpilot

JANUARY 28, 2024

Looking for micro survey templates to collect quick user feedback? This article guides you through important surveys to implement across the customer journey. Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal.

User Testing 73

User Testing Product Research Customer Feedback Feedback Software 73

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 91

Data Visualization Analytic Tools User Testing Feedback Software 91

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty.

User Testing 90

User Testing Customer Feedback Customer Satisfaction Feedback Software 90

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. Put simply, user personas impact your entire business model.

Data Visualization 94

Data Visualization Analytic Tools Research Software User Testing 94

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. The article will teach you how to design an onboarding strategy for your SaaS. Why is customer onboarding important?

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments.

Research Software 93

Research Software Feedback Software Analytic Tools Customer Experience 93

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? This is one of the questions we answer in this article. The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.

Messaging 74

Messaging User Testing Research Software Analytic Tools 74

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Loom uses onboarding checklists to encourage users to get fully activated.

Feedback Software 89

Feedback Software Research Software Product Research User Testing 89

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. Then dive into, how do you get it?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

AUGUST 10, 2023

How can product teams leverage the product discovery process to create products that satisfy genuine user needs? This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! Let’s get right to it!

Product Research 85

Product Research Analytic Tools Feedback Software Research Software 85

Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. In this article, we unlock the best ChatGPT prompts to elevate your product management process. create content, and more.

ChatGPT 88

ChatGPT Data Visualization Onboarding KPIs Research Software 88

Userpilot

JULY 18, 2023

This is the key question we explore in this article! The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. What does a product manager do? We look at: 7 key responsibilities of product managers.

Data Visualization 85

Data Visualization Product Research User Testing Onboarding KPIs 85

Userpilot

AUGUST 15, 2023

In this article, we’re going to make sure that doesn’t happen. TL;DR A product launch plan is typically a document outlining the steps in bringing a new product to market, typically containing three key phases: pre-launch, the launch itself, and post-launch. Ready to get started? Launch phase.

Feedback Software 76

Feedback Software Research Software Analytic Tools Product launches 76

Userpilot

DECEMBER 13, 2023

This is the main focus of the article. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Why is it important to create a user experience strategy?

Research Software 84

Research Software Analytic Tools Feedback Software User Testing 84

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? These are the main questions the article tackles. TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Product Research 84

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. A product launch strategy aims to create a new product to expand your customer base and increase revenue. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52