Userpilot

MAY 20, 2024

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

Data Visualization 97

Data Visualization Embedded Analytics Analytic Tools Customer Feedback 97

Userpilot

MAY 26, 2024

Are you unsure what the difference between a user journey and a user story is? This article will dive deep into user journey vs. user story and share how they differ. TL;DR Customer journey maps visualize user experiences, highlighting steps, touchpoints, emotions, pain points , and opportunities for improvement.

User Testing 88

User Testing Customer Feedback Customer Experience Data Visualization 88

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 96

Userpilot

MARCH 15, 2024

Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. TL;DR A customer journey map represents the steps users take when interacting with your brand.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Research Software 91

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Marketing 86

Userpilot

MAY 9, 2024

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.

Data Visualization 86

Data Visualization Customer Experience User Testing Marketing 86

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 83

Customer Experience User Testing Analytic Tools Feedback Software 83

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Userpilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Data Visualization 92

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 92

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 93

Analytic Tools Feedback Software Research Software User Testing 93

Userpilot

APRIL 15, 2024

In this article, we look at how you can use AI to gain in-depth customer insights and how to leverage them to improve the product. We also share a few tools that can help you harness the power of AI to offer a better customer experience. Why is AI for customer insights important? Let’s dive right in.

Data Visualization 101

Data Visualization Analytic Tools Feedback Software Research Software 101

Userpilot

MAY 8, 2024

If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. If you’re in such a tight spot or want to prevent getting there, this article can help. Satisfying customer needs is essential for retention and loyalty.

Data Visualization 93

Data Visualization User Testing Customer Feedback Analytic Tools 93

Userpilot

MAY 21, 2024

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding! to iterate retention strategies and reduce churn.

Data Visualization 94

Data Visualization Customer Experience User Testing Customer Feedback 94

Userpilot

MAY 30, 2024

Looking to track and improve customer sentiment for your brand? This article provides a detailed guide, covering: What is customer sentiment, and why does it matter for your bottom line? Proven methods to collect valuable customer feedback , from surveys to social media monitoring. Ready to begin?

Analytic Tools 85

Analytic Tools Feedback Software Data Visualization Research Software 85

Userpilot

FEBRUARY 25, 2024

Using a product with a lot of customer friction is like wearing uncomfortable shoes. In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product.

Data Visualization 82

Data Visualization Analytic Tools Research Software User Friction 82

Userpilot

MAY 14, 2024

A customer behavior model reveals the external and intrinsic factors influencing buying decisions. By understanding how your target audience thinks, you can create products, experiences, and marketing materials that resonate with them. Customer behavior models also help them improve user experience and boost customer retention.

Data Visualization 94

Data Visualization User Testing Analytic Tools Customer Experience 94

Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. This article shows you a step-by-step process and some of the best tools to use. Customer sentiment dashboards help you generate the following: Sentiment trends over time.

Data Visualization 74

Data Visualization Dashboard Customer Feedback User Testing 74

Userpilot

MAY 23, 2024

You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

Data Visualization 90

Data Visualization Customer Feedback Analytic Tools Feedback Software 90

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Here’s why having a mobile app is crucial for driving e-commerce and enhancing customer engagement and retention for many businesses today. Mobile apps enable personalized shopping experiences by leveraging user data and preferences.

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

MAY 1, 2024

Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. It’s also not the same as user experience.

Customer Experience 91

Customer Experience Feedback Software Analytic Tools Product Research 91

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? This is exactly what the article deals with, so if you’re after the answer to this question, you’re in the right place. What are customer discovery questions?

Product Research 79

Product Research Customer Feedback Data Visualization User Testing 79

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth?

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Userpilot

MAY 26, 2024

What are marketing funnels ? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. Marketing funnels help guide prospects through the sales process, streamline customer journeys, and improve decision-making processes.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Customer Experience 92

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Why do you need to analyze user needs?

User Testing 92

User Testing Feedback Software Analytic Tools Research Software 92

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? These are the key questions the article discusses, so if you're after the answers, you’re up for a treat! TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software Research Software 90

Userpilot

OCTOBER 4, 2022

Along with numerous operational metrics (cost per acquisition) and business metrics (revenue per month), you should also pay attention to user experience metrics. These help you understand: how users feel about your product. whether or not the user interface is easy to use. how much time users spend on a feature.

Customer Experience 71

Customer Experience Onboarding KPIs Feedback Software Analytic Tools 71

Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

Feedback Software 77

Feedback Software Analytic Tools Customer Feedback Customer Experience 77

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Userpilot

MAY 30, 2024

The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Use onboarding checklists to guide users to the Aha moments. User persona example.

Onboarding KPIs 89

Onboarding KPIs Data Visualization Analytic Tools User Testing 89

Userpilot

JANUARY 11, 2024

TL;DR FinTech onboarding involves welcoming new users to your FinTech app and helping them get started with it. A stellar FinTech onboarding process builds user trust , improves the customer experience , and reduces customer churn. to assist customers at all times. Customer identity verification with IDNOW.

Onboarding KPIs 96

Onboarding KPIs Customer Experience Feedback Software User Testing 96

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

User Testing 95

User Testing Analytic Tools Research Software Feedback Software 95

The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 120

User Testing Customer Feedback Vision Customer Experience 120