Remove Automotive Remove Enterprise Remove Product Strategy Remove Technical Review
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The Work of a Strategist

The Product Coalition

Product strategy, discovery, and delivery: These are the three general dimensions for which product managers are responsible to optimize in a customer-centric organization. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

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Product Positioning for Product Managers

Department of Product

Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group. This is the result of unique product positioning. But a target customer for Audi may perceive higher value due to the connection to Porsche.

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New Tools Won’t Solve Your “Process” Problems

Modus Create

From financial to healthcare , energy to automotive , organizations are modernizing legacy systems and embracing next-gen technologies. But even as various initiatives are several years underway, many enterprises still face avoidable issues limiting their success. In addition, without unified practices for tools like Aha!