Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. A customer in the market for a Porsche is likely not considering a Volkswagen and visa versa. The market will judge.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

The Product Coalition

MARCH 15, 2020

A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. The question remains whether you are in a market that requires you to tightly integrate your strategic design.

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

Product Innovation Educators

APRIL 20, 2020

Mark is also the author of the previous books Dual Transformation and Reinvent Your Business Model and the McKinsey award-winning Harvard Business Review article “Reinventing Your Business Model.”. An automotive company had decided that they would be fast followers in the electric vehicle market. Bonus Questions. [35:56]

Product Research 81

Product Research Government Product Management Product Manager 81

The Product Coalition

SEPTEMBER 23, 2022

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.

Analytic Tools 121

Analytic Tools Feedback Software Data Visualization Marketing 121

Mironov Consulting

MAY 18, 2024

Push internal recruiters hard, perhaps reviewing stacks of résumés together to clearly communicate what you’re looking for.    If you’re not getting the candidates you need, go outside for a contingent search professional who focuses on product roles (not engineering or design or sales or marketing).

Technical Advisors 59

Technical Advisors Technical Review Weak Development Team Product Research 59

The Product HQ

MAY 10, 2024

Thanks to new and emerging technologies, huge amounts of data are being processed, analyzed, and utilized every day. They have to be experts in their field, possessing a range of both technical and social skills. On the technical side of things, companies expect product managers to have a deep level of data science knowledge.

Data Visualization 52

Data Visualization Customer Experience Artificial Inteligence Technical Review 52

Modus Create

MARCH 14, 2023

We have consciously excluded IT companies to demonstrate how digital transformation isn’t exclusive to technology firms. Audi — Reducing Marketing Costs with Unreal Engine Automobile Audi, a subsidiary of Volkswagen AG, had a high dependence on external service providers to create visuals for its products. The results were incredible.

Analytic Tools 98

Analytic Tools Reporting Tools Data Visualization Technical Review 98

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. Chan Kim and Renée Mauborgne.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. Chan Kim and Renée Mauborgne.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Sequent Learning

FEBRUARY 2, 2021

JJ Rorie is a thought-leader and practitioner who has spent her career helping companies optimize their product management and marketing functions. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy. How to manage tech debt.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Mind the Product

DECEMBER 14, 2017

Was the formulaic writing and bland comedy a result of bad writing or was the program, more interestingly, a measured approach to a specific market? Given that we are supposedly in the Golden Age of Television , you might assume shows with mediocre reviews might struggle, let alone have a healthy run of six seasons!

B2B 101

B2B Research Software User Testing Automotive 101

UX Planet

FEBRUARY 26, 2024

Don’t make the mistake of thinking that in every country, even in Europe, a UX Designer or a Developer is always paid more than, for example, a Recruiter, a Marketing Manager or a Customer Support Team Leader, because this is not always the case. That is perhaps more of an American, German and some Northern European countries reality.

Research Software 77

Research Software Feedback Software User Testing Data Visualization 77

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. Have a friend from the company you are applying to peer review your resume so that it’s in line with the company and position.

Automotive 68

Automotive Product Management Product Manager Technical Review 68