Product Management University
DECEMBER 2, 2022
If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up. Department personas are the VPs and directors that bridge the gap between user and buyer personas in the B2B space. What is a B2B Buyer Persona?
Userpilot
MAY 1, 2024
He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts. How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs) – Lenny interviews Sam on the journey toward building Google Docs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Userpilot
MARCH 30, 2022
This is where you work with your CTO and development team to understand the risks and advantages of making such a move. Whether you choose to sunset a product and retire it indefinitely, or whether you choose to go via the enhancement route, make sure you have a communication strategy for both internal and external users.
Mind the Product
SEPTEMBER 17, 2018
The Cloud has Fundamentally Changed B2B Selling. Before the Cloud, software had to be sold into a central decision maker – a CIO or CTO – and then rolled out across the company’s desktop-user base. B2B Metrics now are More Like B2C Metrics. Without a Product Strategy, you Won’t Know When to Walk Away.
The Product Guy
MAY 15, 2017
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.
The Product Coalition
MARCH 23, 2022
Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.
The Product Coalition
AUGUST 6, 2023
We asked four product leaders: “Outside of the popular tips and techniques experts recommend — what are your best strategies for how you lead daily standups?” I have an Engeenering degree and have been in the Israeli tech scene for the past fifteen years, from a research and development leader, to a co-founder and CTO, to product leader.
Expert insights. Personalized for you.
130 
Let's personalize your content