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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Read more ?. Ahead of the trend: Atlassian.

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How Digital Customer Education Can Win You More Business

Gainsight

For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. HubSpot shot to fame due largely to its laser focus on inbound marketing. According to LinkedIn, 75% of B2B buyers use social media to make buying decisions.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

And it’s not just project management software, it’s your pizzas, it’s your taxi cabs, it’s your bookstores. Over the past decade, we’ve seen so many new paradigms emerge that businesses simply must be able to keep up with to be a part of the future of software as opposed to being labeled as an incumbent”.

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Reflecting on the Intercom journey – Karen Peacock and Des Traynor in conversation

Intercom, Inc.

I had wanted to be in tech because I’d done a bunch of coding undergrad and engineering undergrad, and as tech started to take off in the mid to late nineties, I knew that I wanted to be in the Bay Area, in Silicon Valley. We were working together as consultants, where we basically designed and built software for other people.

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Understanding your ideal customers and how to sell to them

Intercom, Inc.

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. Then we also look at inbound as a separate function. We’ve thought about this truth a lot during the last few months at Intercom as we’ve been going through our annual planning.

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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

. “You haven’t found product-market fit on just a few hundred users… In the early days, user interviews are your main source of feedback, but eventually, you can leverage metrics such as usage growth, revenue, retention, customer referrals, churn, reviews, NPS scores, and PR, to name a few. Where are they drawn to?