Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Here’s why this structure is so critical to a stronger leadership position. Short of corporate strategy roles, it’s not! Becoming a $1 billion company is a financial “goal” not a strategy. On to strategy.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product.

Product launches 111

Product launches Strategy User Testing Product Research 111

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. B2B customers are expecting round-the-clock help (similar to B2C customers).

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

As experience researchers, we’re uniquely positioned to hold people accountable to just that. In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. The post How Asana builds b2b product loyalty through design appeared first on Mixpanel.

B2B 52

B2B User Testing Research Software Product Research 52

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. An outcome-based roadmap removes such constraints and prioritizes delivering a positive change to users’ lives.

Feedback Software 87

Feedback Software Analytic Tools Product Research User Testing 87

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. Second, expectations are rising for consumer-grade experiences. So how do you stand out?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Being a product manager in a B2B service company, the question was particularly difficult to answer. Some of them are good, and some of them are bad.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. At PricingSaaS, over 3000 B2B SaaS pricing pages are tracked and here is what they have observed: 6 out of 10 companies in our Top 100 PLG index updated their pricing pages in the last 90 days.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.

User Testing 101

User Testing Customer Feedback Feedback Software Marketing 101

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Product Management University

JANUARY 15, 2018

In B2B, the pinnacle of product success is when your products consistently make people (users) measurably better at their jobs in ways that have quantifiable strategic value to their organization. Is it time for the B2B product management profession to tip the applecart and make “customer success metrics” the primary focus?

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

Userpilot

APRIL 24, 2024

This enables SaaS teams to adjust strategies promptly for optimal performance. What’s the conclusion for companies offering B2B SaaS solutions? And differentiate between positive, neutral, and negative feedback. Nearly 85% of marketers now use AI to write content. AI analytics insights coming soon to Userpilot.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Reporting Tools 69

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. Reality show meets B2B.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Product Management University

APRIL 18, 2017

The B2B Product Manager Magazine April 2017 is now available. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. The post Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role appeared first on Proficientz - Product Management Training for B2B.

Magazine 100

Magazine Product Management Product Manager Healthcare 100

Userpilot

JULY 20, 2021

For several years I worked in head Marketing and Digital positions. By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me. positioning. Positioning. Positioning is about defining the place a product occupies in the minds of its target audience.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Gainsight

JULY 11, 2023

No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. We gained instant recognition from customer education luminaries who appreciated our refreshing and differentiated narrative in the market.

Education 40

Education Vision Customer Experience Differentiation 40

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Why redesign?

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. Together they decide when, based on resources, strategy, etc.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

UX Studio

JUNE 30, 2023

They blend strategy and creativity in their user-friendly designs. San Francisco, CA $100 – $149 / hr Digital Design, Integrated Marketing, Brand Strategy, User Research, Web Development, Interaction Design Niftic Agency Niftic is a smaller full-service design agency working with brands all over the world.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

UX Studio: Product Management

OCTOBER 2, 2023

These leave an exceptional first impression and differentiate our clients from competitors. As one of the best digital design agencies, Basic offers an ample number of services, from strategy and brand experience to content and technology solutions. Their services include UX/UI Design, Product Strategy, and Full-Stack Development.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Amplitude

DECEMBER 18, 2020

When they spoke with over 350 product development leaders for Amplitude’s 2020 Product Intelligence Report , they found that 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy. Achieve Your Business Goals with Behavioral Insights. Check Out Product Analytics for Dummies Today.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Usersnap

JUNE 24, 2019

But what can differentiate businesses is the type of experience they offer to the customer. You know you should become customer-centric in your content marketing strategy, but what does this mean exactly? Simply put, this is a strategy to create meaningful, long-term relationships with the customers and boost loyalty rates.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Userpilot

MAY 30, 2022

The four most common needs-based segments in the business to business (B2B) market are: The price-focused segment has a more transactional way of doing business and doesn’t look for any extras to cut costs. In SaaS, there are 4 most common needs-based segments that you need to differentiate. Positioning.

Data Visualization 94

Data Visualization Feedback Software Research Software Analytic Tools 94

ProductPlan

DECEMBER 21, 2020

Market Strategy: The first step is defining your market strategy and how you’re trying to grow in your particular category: Differentiated strategy. Disruptive strategy. For a complex B2B product, the time-to-value might take weeks or months. Using this product makes them feel a particular, positive way.

User Testing 104

User Testing Research Software Customer Experience Product Research 104

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 83

Feedback Software User Testing Product Research Strategy 83

The Product Coalition

FEBRUARY 4, 2020

You might also be interested in: How I Created A B2B Customer Lead Prioritization Model 2. It could be to delight customers (measured in positive reviews and referrals) or reduce abandonment. These are the things that will differentiate you from your competition. To do this, think about the goal you’re trying to reach.

Customer Experience 78

Customer Experience Product Management Product Manager Technical Review 78

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Mind the Product

APRIL 27, 2017

Personally, I get positive results from detailed written requirements. Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. . Product Requirements in B2B Software Markets. Written Methods.

Framework 109

Framework User Testing Research Software Feedback Software 109

Amplitude

DECEMBER 6, 2020

The truth is that your users’ needs, wants and propensity to spend time or money will change over time—and by extension, so should your product and customer engagement strategy. Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. For example: .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Portfolio Strategy Back to the portfolio CEO. The headline for your portfolio strategy now and forever is your portfolio vision, e.g., make our customers indispensable to their customers.

Product Management 246

Product Management Product Manager White Paper Vision 246

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Map out every touchpoint between you and your customer and focus on making them as positively unforgettable as possible. This transcends across B2B and B2C.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc. Meet the mentors….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148