Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products.

Marketing 147

Marketing Product Marketing Reporting Tools Healthcare 147

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Product Management University

APRIL 8, 2024

I want to focus on the responsibilities of B2B product management that don’t get much airtime. Taking the Lead on Market & Customer Knowledge The top-down strategies of your target customers are shaped by the dynamics of their industry as well as current technology trends. Short of corporate strategy roles, it’s not!

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

NOVEMBER 12, 2023

What are the challenges of the Blue Ocean strategy? TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition. In contrast, the Red Ocean strategy focuses on saturated markets with lots of established competitors. The Red Ocean strategy comes with its own challenges.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Download the Forrester Report here.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your strategy should also account for the sales period after launch day.

Product launches 111

Product launches Strategy User Testing Product Research 111

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

The Product Guy

MARCH 16, 2018

Product management requires product strategy. These are all key questions addressed as part of product strategy. To my surprise, the key need across my multiple products was to identify and drive the product strategy. Guest Post by: Marissa Fong (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Bill Gourlay].

Product Strategy 98

Product Strategy Strategy Reporting Tools Feedback Software 98

The Product Coalition

MAY 12, 2022

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? There is a science to getting products in the hands of B2B customers and critical strategies to execute.

Weak Development Team 128

Weak Development Team Differentiation B2B Customer Experience 128

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. To be actionable, a product strategy should focus on specific user behaviors that create customer value. Poor market differentiation Poor market differentiation is another reason why product discovery doesn’t happen.

Analytic Tools 99

Analytic Tools Feedback Software Product Research User Testing 99

Gainsight

JULY 11, 2019

As a B2B SaaS company, your customer success strategy can be your best sales strategy. Your customer success strategy can be your best customer acquisition strategy. Here’s how I measure “best customer acquisition strategy” in this context: Win Percentage. Your B2B SaaS Product Is a Commodity.

Strategy 45

Strategy Technical Review Customer Experience B2B 45

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

In fact, customer intelligence agency Walker has predicted that “experience will overtake price and product as the key brand differentiator by 2020”. Whether you play in B2B or B2C, asking questions to uncover new truths about users is essential for driving product innovation and loyalty.

B2B 52

B2B User Testing Research Software Product Research 52

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. This consideration is especially true in B2B and B2B2C environments. The key is in building win-win strategies and identifying timing in the market.

Framework 125

Framework Reporting Tools Technical Review Systems Review 125

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 134

Startups Fractional CTO Technical Review Software Review 134

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. B2B customers are expecting round-the-clock help (similar to B2C customers).

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Your target audience should also be very narrow. Almost comically narrow. Shoot for at least three narrowing characteristics.

B2C 99

B2C Customer Experience User Friction User Testing 99

Nulab

SEPTEMBER 22, 2021

Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Getting to know your typical customer will help you tailor your marketing strategy. It’s no small task — so here’s a guide to help you through.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . B2B type of business will focus on different KPIs than B2C type of business.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

B2B Product Management

JANUARY 18, 2024

It can be used as a competitive differentiation. Do a before/after video and use it for marketing. Use analytics to go deeper where customers spend more time than needed. Identify and fix those gaps. Lastly, go through the onboarding process yourself on behalf of the customer.

Customer Experience 40

Customer Experience Marketing Strategy Data Visualization 40

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. What’s the business strategy and what’s the product strategy?

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Mironov Consulting

MAY 2, 2019

Let’s identify a few underlying assumptions about how industrial hardware is designed/built/sold, then map those to B2B software products. Meanwhile, our competitors are picking their own improvement strategies. 1] For industrial hardware, the development/design cycle is separate from the manufacturing cycle.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

Userpilot

FEBRUARY 25, 2024

The Kano model, also known as the “Customer Delight vs. Implementation Investment” strategy, is a product development framework. Example: Customers come to every B2B email marketing tool expecting it to have an email builder. It used to be a flex, but B2B buyers are increasingly expecting it now.

Customer Satisfaction 102

Customer Satisfaction User Testing Customer Experience Customer Feedback 102

Mind the Product

SEPTEMBER 2, 2019

Teams get off track when they don’t have a clear sense of which customers they are actually hearing from versus the ones they really need to hear from based on their competitive strategy. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.

User Testing 103

User Testing Customer Feedback Feedback Software Marketing 103

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. As a result, digital technologies are being seen as the critical differentiators they are. Second, expectations are rising for consumer-grade experiences. So how do you stand out?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

ProductPlan

JUNE 6, 2023

More valuable are metrics that tie back to the product strategy , ideally as a leading indicator. Since they aid in gaining executive approval for product initiatives in line with the company strategy, they also set the stage for business success. A leading indicator is a metric that indicates a change in future activity or results.

Product Management 94

Product Management Product Manager User Testing Customer Feedback 94

Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. Proven strategies for creating a transformative category. Success didn’t just happen overnight.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Krishna Madhuvarsu Director of Product Strategy, Oracle Inc.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Coalition

FEBRUARY 27, 2021

We have since grown Miro to around 12 million users and 600 employees, making Miro one of the fastest-growing B2B startups in history. In this article, I’m going through the approach that I recently introduced at Miro and is currently at the heart of how we center ourselves around the product strategy. and potential mitigations?

Product Research 160

Product Research User Testing Customer Feedback Product Management 160

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. It just might not be the right business model for the vast majority of B2B SaaS companies. Why Does Freemium Make More Sense for B2C and SMB-B2B?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. At PricingSaaS, over 3000 B2B SaaS pricing pages are tracked and here is what they have observed: 6 out of 10 companies in our Top 100 PLG index updated their pricing pages in the last 90 days.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Stay on track with product strategy and vision. Interested?

Feedback Software 96

Feedback Software Research Software Analytic Tools User Testing 96