Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

MAY 1, 2024

Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts.

Feedback Software 86

Feedback Software Analytic Tools User Testing Customer Feedback 86

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution.

Product launches 111

Product launches Strategy User Testing Product Research 111

The Product Coalition

MARCH 23, 2022

From a Product Management and Strategy viewpoint, I believe internalizing this fear of failure drives some of the best outcomes for the organization and its customers. I will also do away with the notion of a “Product.” Markets need solutions. This consideration is especially true in B2B and B2B2C environments.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. Build a product that users love by delivering value and a good product experience.

Feedback Software 95

Feedback Software Analytic Tools Product Research User Testing 95

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 118

User Testing Document Product Marketing Marketing 118

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Product Management University

AUGUST 9, 2017

If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with customer goals. It will open your eyes to a whole new narrative, and it will help you deliver, market and sell solutions with more strategic customer value. Why is that goal important?

Marketing 100

Marketing Certifications Differentiation B2B 100

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 97

B2B Feedback Software Product Marketing Customer Experience 97

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. Des: But not in conflict.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

JULY 20, 2021

By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me. Product/market fit means that not only is the product good, but it successfully responds to the customer group it is designed for. Churn rate check. Customer research stage 2.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 91

Feedback Software User Testing Product Research Strategy 91

Amplitude

DECEMBER 6, 2020

Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . The truth is that your users’ needs, wants and propensity to spend time or money will change over time—and by extension, so should your product and customer engagement strategy.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

NOVEMBER 12, 2023

What are the challenges of the Blue Ocean strategy? This was the main question that Melissa Kwan , the CEO and Co-Founder of eWebinar , covered in her talk at this year’s Product Drive Summit hosted by Userpilot. TL;DR Blue Ocean is a business strategy where a company brings innovative products to new markets with no competition.

User Testing 104

User Testing Research Software Analytic Tools Feedback Software 104

The Product Guy

SEPTEMBER 27, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

The Product Guy

JANUARY 5, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. One Move: Structure Product Marketing by Market Segment.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. On to product strategy.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

The Product Guy

FEBRUARY 2, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Intercom, Inc.

MARCH 12, 2020

If you become so digital that your company loses its personality, you immediately go into the world of being a commodity, and there it’s hard to differentiate yourself from others. Ali: I’m a product marketer. This transcends across B2B and B2C. And the first of the seven strategies had to do with membership.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Almost comically narrow.

B2C 96

B2C Customer Experience User Friction User Testing 96

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 94

Feedback Software Research Software Analytic Tools User Testing 94

Userpilot

MAY 8, 2024

We also share 13 strategies to help you cater to various needs. Tips and strategies that can help you satisfy customer needs include: Prioritize essential customer needs using techniques like Kano or MoSCoW. Customer needs are desires, requirements, and expectations customers have when they look for a product or service.

Data Visualization 100

Data Visualization User Testing Customer Feedback Analytic Tools 100

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Strategy: Product/Market Fit Hypotheses.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Now it's time to walk the customer through your solution and it's differentiation. The Solution.

User Testing 117

User Testing User Friction Customer Feedback Product Marketing 117

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. And that’s a better world too, especially if you’re like us and you’re a B2B company. That’s one side of it.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. And that’s a better world too, especially if you’re like us and you’re a B2B company. That’s one side of it.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. It’s a huge competitive advantage.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249