B2B Differentiation Strategy Vision 
Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.
Intercom, Inc.
SEPTEMBER 22, 2022
. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. What is Forrester New Wave?
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Product Management University
OCTOBER 23, 2023
In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.
People-First Product Leadership
DECEMBER 4, 2023
Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?
Gainsight
JULY 11, 2023
Our team’s vision, focus, talents, and hard work were central to achieving this milestone. No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. The problem? Neither were viable solutions for us.
Userpilot
NOVEMBER 23, 2023
They lack vision and lead nowhere. Many companies lack differentiation strategies and drive product development by copying competitors. Strategic value is about aligning features with the company’s vision and long-term goals. It’s about prioritizing features that align with the company’s vision and long-term goals.
Product Warrior
MARCH 9, 2023
How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.
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