The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. In the first meeting, I was assured that clarity on goal, strategy, the partnership was missing.

Startups 122

Startups Strategy Technical Review B2B 122

svpg

JULY 15, 2016

I’ve explained that the context typically needs to be the product vision, and a specific set of outcome-based objectives for each team (OKR’s are an effective way to do that). Product Vision. Product Vision. Strong technology people are drawn to an inspiring vision; they want to work on something meaningful.

Vision 101

Vision Strategy User Testing White Paper 101

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Share your company’s vision and gather user input with a public roadmap. We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Emerge Insights

JUNE 14, 2023

Wednesday, June 2111am PDT / 2pm EDT Join our webinar for product-focused B2B leaders and product teams.

Webinar 52

Webinar Vision B2B Product Strategy 52

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Strategy is not like solving a mathematical equation.

Product Strategy 181

Product Strategy Strategy Research Software Technical Review 181

Product Management University

FEBRUARY 27, 2017

What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. The narrative for your product vision and strategic portfolio roadmap should be customer-centric, not product-centric. It’s simple!

Vision 100

Vision Workshop B2B Roadmap 100

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. A segmentation matrix can help product teams be laser-focused on both the long-term vision and the day-to-day plan.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Product Management University

SEPTEMBER 21, 2018

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

Vision 113

Vision Magazine B2B Blog 113

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Product Management University

SEPTEMBER 18, 2018

Creating your product vision can be difficult when you focus too much on the product. ” Apply that same consumer product philosophy to B2B products and creating your product vision will be simple and it will resonate with everyone. Creating Your Product Vision. Creating Your Portfolio Vision.

Vision 100

Vision Customer Experience Customer Feedback B2B 100

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. What is Forrester New Wave?

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Product Management University

JUNE 6, 2018

The B2B Product Manager Magazine May 2018 is now available. The Ultimate Vision: Writing Customer Success Stories Before You Build the Solution. The post The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem appeared first on Proficientz. Problems aren’t the headline.

Vision 100

Vision Magazine B2B Blog 100

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Gainsight

JULY 11, 2023

Our team’s vision, focus, talents, and hard work were central to achieving this milestone. No platform existed for B2B companies looking to make educational content available to customers. That was when I became passionate about solving the B2B customer education problem. The problem? Neither were viable solutions for us.

Education 40

Education Vision Customer Experience Differentiation 40

Product Innovation Educators

JUNE 12, 2023

She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Typically, there are two big phases in bringing a product from vision to launch: planning and execution. The portion about strategy goes into more depth.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

Product Management University

SEPTEMBER 20, 2017

Most B2B organizations get started the same way. The ideal time to re-route your growth strategy is before your growth starts to taper off. The ideal time to re-route your growth strategy is before your growth starts to taper off. In B2B, product ROIs aren’t relevant, especially in a vertical market model.

Strategy 113

Strategy B2B Certifications Customer Experience 113

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. This is episode seven, the product strategy edition.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Product Warrior

MARCH 9, 2023

How do you create confidence in your product strategy with those that approve investment i.e. c-suite or board members? Unfortunately, without anything better, many product leaders rely on the product roadmap to demonstrate their strategy. There are multiple dimensions to product strategy that need to be considered and validated.

Product Strategy 52

Product Strategy Roadmap Onboarding KPIs Strategy 52

Radical Product

NOVEMBER 19, 2020

Despite the delighted users and metrics that pointed up and to the right, Paul’s enthusiasm gave way to dismay as he shared his finding: his strategy of focusing on delighting his customers had backfired. Defining your Why Before setting out to delight customers, we need to start with a clear vision for the change we want to bring about.

Vision 52

Vision User Testing Feedback Software Customer Experience 52

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? North Star Metrics align teams to work towards the same goal of creating and satisfying loyal customers and to make the success of a growth strategy transparent. What are some examples of North Star Metrics from top B2B and B2C SaaS companies?

B2C 84

B2C Onboarding KPIs Analytic Tools B2B 84

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

The Product Manager Coach Blog

MAY 7, 2024

Communication Excellence: Possessing the ability to communicate complex ideas clearly across various organizational levels to ensure alignment and execution of strategies. Advanced Analytical Abilities: Excelling at dissecting complex data, identifying patterns, and formulating strategies based on comprehensive market analysis.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Product Management University

JUNE 21, 2021

With the market knowledge as the backdrop, product management creates a vision for how your organization is going to make its target customers successful in ways they haven’t even thought of yet while also driving revenue growth, market share and wallet share. Proving you can execute the strategy seals the deal. Give it a whirl.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

The Product Coalition

FEBRUARY 19, 2023

However, if you are a startup to execute such an idea, here’s what you want to know about all-in-one product challenges for B2B offerings. Here’s a metaphor I heard among B2B companies: “We are going to combine features X, Y, Z, and we will become a Swiss pocket knife of market category ABC!” Think of a “Swiss pocket knife.”

B2B 121

B2B User Friction Customer Experience Startups 121

Userpilot

APRIL 18, 2023

But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 87

Feedback Software Analytic Tools Customer Experience User Testing 87

Lenny Rachitsky

MAY 16, 2024

Brought to you by: • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Mercury —The powerful and intuitive way for ambitious companies to bank • OneSchema —Import CSV data 10x faster — Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil.

User Testing 85

User Testing Research Software Banking User Friction 85

Product Innovation Educators

AUGUST 14, 2023

 He is also the co-author of Build What Matters: Delivering Key Outcomes with Vision-Led Product Management. 9:24] What issues do you see with strategy? A lot of companies have a mission statement that they think is a strategy or vision. The vision is where you intend to be in several years.

Technical Review 100

Technical Review User Testing Vision Weak Development Team 100

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Lenny Rachitsky

MARCH 21, 2024

Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. When selecting an agency, ensure that their recent work, messaging strategy, and flexibility with announcement schedules align with your business goals. Listen now on Apple , Spotify , Overcast , and YouTube.

Reporting Tools 87

Reporting Tools B2B Customer Experience Startups 87

Mixpanel

MARCH 16, 2020

The agency side focuses on helping business figure out how to get started on Amazon, how to run their current brands on Amazon better, and provide ongoing strategy and support. We’re really focused on blue chip companies that have a large vision for Amazon, whether that be logistics or long-term sales strategies by country.

Onboarding KPIs 64

Onboarding KPIs B2B Data Visualization Customer Feedback 64

Product Management University

FEBRUARY 25, 2020

Develop a portfolio strategy that mirrors the target customers’ business priorities with supporting product releases that collectively deliver the outcomes via new features and products. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Userpilot

NOVEMBER 23, 2023

They lack vision and lead nowhere. Many companies lack differentiation strategies and drive product development by copying competitors. Strategic value is about aligning features with the company’s vision and long-term goals. It’s about prioritizing features that align with the company’s vision and long-term goals.

Feedback Software 83

Feedback Software Analytic Tools Product Research User Testing 83

Userpilot

MAY 8, 2024

We also share 13 strategies to help you cater to various needs. Tips and strategies that can help you satisfy customer needs include: Prioritize essential customer needs using techniques like Kano or MoSCoW. Here are 13 strategies to satisfy them. And not all of them are aligned with your product vision or strategy anyway.

Data Visualization 88

Data Visualization User Testing Customer Feedback Analytic Tools 88