Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

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Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

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Feedback Software User Testing Product Research Strategy 93

Intercom, Inc.

OCTOBER 1, 2019

Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. If Shane’s vision for our Marketing team excites you, check out our open roles. As Shane points out, you need to be able to test hypotheses all the way through to revenue.

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Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. Creating Your Product Vision: Two Parts Customer, One Part Product. Are product revenue and profitability goals a good metric or are they counterproductive? Here’s why. Related Articles.

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Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Vision: Vision Narrative. Most product managers realize that defining a compelling vision for their product is a core responsibility of their role. Vision: Product Walkthrough.

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Product Management University

FEBRUARY 25, 2020

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Here’s the best part.

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Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Product personas help product managers keep alignment between the product and its vision. Stay on track with product strategy and vision. Has found product-market fit.

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The Product Coalition

JUNE 10, 2022

Or do you know even one company that is successful without a clear vision and idea of what the central piece of value is? Working with this setup requires a high effort in methodology and process development, but then enables you to shorten your Time2Market and scale your business, even when it comes to complex Products, e.g. for B2B.

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Intercom, Inc.

MARCH 21, 2018

The result is that differentiating yourself on product alone is harder than ever. When I joined Intercom, the first thing I did was to sit with the founders and try to understand the mission and vision of the product: Why did they create Intercom? But SaaS has changed that. To succeed, you need to reverse your marketing.

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Intercom, Inc.

SEPTEMBER 22, 2020

But there needs to be a clear vision and purpose – a “why” so to speak. Even with a clear vision, like HubSpot’s permission-based inbound marketing, forging the path for a new category is no easy feat. There are no pricing benchmarks, no existing business or revenue models to follow, no idea if there’s even a market for it.

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The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

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People-First Product Leadership

DECEMBER 4, 2023

If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.

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Intercom, Inc.

DECEMBER 4, 2019

That clarity is one of the main reasons I was so excited to join Intercom earlier this year – the company entered an industry dominated by impersonal and disconnected tools like ticketing systems and email with a vision to “make internet business personal.”. So how do you ensure tight alignment as you do this?

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Intercom, Inc.

FEBRUARY 11, 2021

Ask yourself where your area of innovation is, what’s the thing that differentiates you from other companies. By laying out the differentiating features down to the nitty-gritty, the UI, the workflows, it’s easy to plot out if they should be unique or just strong table stakes. Whoever does it fastest will win.

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Product Management University

SEPTEMBER 24, 2019

Here’s one of the biggest problems in B2B, especially with technical products. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner. 1. “It’s Impossible to Differentiate Every Product.”.

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Intercom, Inc.

JULY 21, 2022

This high-consideration, high-intent signup funnel is similar to the problems FinTech companies might face, or a B2B company facing a long, complicated API integration. Andrew Chen: I think this is one of the reasons why B2B SaaS companies have a recurring revenue model. The vision? I should take it when I’m out and about.”.

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Download Feedback Software Data Visualization Customer Experience 215

Product Warrior

MARCH 9, 2023

Product strategy is a high-level plan that outlines how the product will support the vision and achieve business goals. Without product strategy, we have no alignment on what approaches product development will take to iterate closer to the vision and deliver commercial goals. Hungry for more?

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Product Warrior

MARCH 9, 2023

Product strategy is a high-level plan that outlines how the product will support the vision and achieve business goals. Without product strategy, we have no alignment on what approaches product development will take to iterate closer to the vision and deliver commercial goals. Hungry for more?

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Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Des: It’s fair to say in some cases a company is literally defined by its exact product, as in there is a one-to-one relationship between what the company is trying to do and what the product is trying to do and a lot of B2B products are in that space.

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Department of Product

AUGUST 22, 2022

It could mean 3 different CPOs had drastically different views of what the value proposition should be and as a result, the team ended up building half-baked versions of each of these 3 standalone visions. The vision is clear, decisions are made which align with the vision and the company isn’t chasing every single opportunity.

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Mind the Product

NOVEMBER 28, 2019

“So far this week I’ve had eight coaching calls with non-customers, two coaching calls with customers, and one conference in San Francisco for B2B product managers. He puts pressure on himself to make sure he does a good job in demonstrating Amplitude’s vision for how product teams should operate. “I Who has the power?

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The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

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Ronke PM

APRIL 5, 2023

This is regardless of whether we work on B2B, B2C, or BDD products and services. Furthermore, they share product vision, strategy, customer and business value, metrics, and data, which help user experience partners find creative solutions to problems. Our customers represent an ever-changing demographic with evolving needs.

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Intercom, Inc.

OCTOBER 14, 2019

Now we need to deliver something beyond product information and walkthroughs to add the kind of value that will differentiate us from our competitors. I asked their team to describe their customer promise and their vision for this project. Salespeople no longer add differentiated value by providing feature-level information to buyers.

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ProductPlan

NOVEMBER 9, 2022

A new product introduction should be an extension of the product vision and strategy and must be led by product. Launch teams must differentiate the new offering from what’s already available and tailor messaging for each vertical market. The launch leader is now free from the time-consuming task of providing endless status updates.

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Product launches User Testing Feedback Software Customer Experience 52

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch.

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Roadmunk

AUGUST 10, 2017

And for a PM, differentiation becomes more critical. The data you focus on seems to be a key differentiator in SaaS product management. Cast the vision, build the version. Since metrics are a big differentiator in SaaS product management, what would you say is the top metric for a SaaS PM? Switching has become easier.

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Innovatemap

OCTOBER 31, 2019

The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems. In order to differentiate themselves from competitors, they needed user-focused designs that would streamline internal processes for program managers, and make them more efficient at their jobs.

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The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Product teams work on delivering the vision. Vision is long term. Closures bring revenues and delivering on vision keeps us competitive.

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Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. And we actually have an out-of-the-box lead score that’s pretty good at differentiating a director at Microsoft from a restaurant owner.

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Userpilot

FEBRUARY 10, 2023

It portrays the needs, values , and behaviors that differentiate bad-fit customers from your ideal customer. For example, your product team must have a crystal clear vision of who your users are so they can develop a product that suits your customer’s requirements and makes them achieve success.

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Research Software User Testing Analytic Tools Feedback Software 97

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Design patterns and industrial technology study help existing players to leverage their expertise and practice to differentiate your product/design. Evaluation.

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Reporting Tools Research Software Data Visualization Feedback Software 52

Intercom, Inc.

NOVEMBER 4, 2021

Scott says, “For every company, this is the bible they return to again and again to make sure they’re sticking to the vision and the brand foundations of what it looks like and what it sounds like.” ” Scott: The team had done such an amazing job of immortalizing that work within our brand guidelines. .

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Intercom, Inc.

OCTOBER 1, 2020

That’s the dream, that’s the vision. That’s the dream, that’s the vision. We kind of said, “Hey, six years is a timeline around which we could have a vision and a dream, and we need a six-month plan, but six months for us is still quite a long way into the future.” ” Des: Good Facebook, as it’s known.

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Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. into B2B software.

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Revulytics

OCTOBER 30, 2019

You have your vision on one side, you hopefully have a strong value proposition, maybe you have a strategy. I was head of the product team for Apple Maps for four years, and our vision is probably fairly obvious: we wanted Apple ecosystem customers to be able to seamlessly explore and navigate the world.

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Reporting Tools Feedback Software Customer Experience Data Visualization 59

Intercom, Inc.

OCTOBER 1, 2020

That’s the dream, that’s the vision. That’s the dream, that’s the vision. We kind of said, “Hey, six years is a timeline around which we could have a vision and a dream, and we need a six-month plan, but six months for us is still quite a long way into the future.” ” Des: Good Facebook, as it’s known.

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Roadmap Feedback Software User Testing Reporting Tools 165