article thumbnail

Strategic Portfolio Management: The Most Effective Product Strategy for B2B

Product Management University

That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments. Is it time to rethink your approach to product management strategy? Then we’ll fill you in on how to develop a strong portfolio strategy that helps you create more valuable products.

B2B 130
article thumbnail

Pulse for Product Day 1: Products, Puppies, and Backstreet Boys Oh My!

Gainsight

PMs carry the weight of collective feedback on their shoulders, and with the right tools, they can bring the product to the finish line—ultimate customer satisfaction. In the B2B space, product-driven companies have typically grown faster at scale versus sales or marketing-led organizations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s the Definition of Success for a Success Metric?

The Product Coalition

Photo by Javier Allegue Barros on Unsplash “PM”ing your KPIs In Beyond Vanity Metrics , I issued a call to action to pick a KPI that is unmeasurable. I want you to do it because I think we (the collective high-tech community) should be putting out “better” products. Something that relates directly to your company’s vision.

article thumbnail

Missed Details That Can Cause Huge Product Reputation Ramifications

ProductPlan

Whether it’s an in-app transaction, an enterprise sale, or an e-commerce purchase, the product team will likely chalk that up as a victory and another tick on a KPI. Keep in mind for B2B products that the person using your product often isn’t involved in those steps.

article thumbnail

Every Product Needs a North Star Metric: Here’s How to Find Yours

Amplitude

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today. Should a company only have one product north star? How do you select a good product north star?

article thumbnail

Every Product Needs a North Star Metric: Here’s How to Find Yours

Amplitude

The product north star is easily the most powerful and misunderstood product strategy framework in use today. More product teams are dealing with the consequences of not defining it at all or defining it the wrong way and leading their team down an unintended path. Should a company only have one product north star?

article thumbnail

Q&A with Neil Rahilly, VP Product and Design, on product strategy, team composition, and customer feedback

Mixpanel

Neil recently sat down for an AMA session and spoke on a wide range of topics, from product strategy and process pipelines to team composition and building a great career, among many other things. How do you define your product strategy? At Mixpanel we have what we call the gap system.