Userpilot
NOVEMBER 8, 2022
Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.
Product Innovation Educators
JUNE 12, 2023
Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company.
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Userpilot
JANUARY 3, 2023
MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. A sales-qualified lead (SQL) is a prospective customer with a clear and strong intent to buy your product. Let’s dive in!
The Product Coalition
JUNE 17, 2020
2020 is only halfway done, but it already was a big year for Product Management. We all learned that Product Management is not just about managing products really. Therefore, it is crucial for every product team to manage and deliver quality content in order to remain alive. You don’t need to be a CMS PRO?—?leave
The Product Coalition
DECEMBER 21, 2020
If you let yourself get carried away, it’s really, really hard to tell the difference between a good and bad one. The result of idea validation is to develop a feasible prototype or MVP?—?both The further down the development cycle you go, the harder, costlier, and less appealing it is to claw your way back up and start over.
Good Product Manager
APRIL 28, 2019
Three Tips for Getting More Value From Product Enhancements. Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. prodmgmt #prodmktg #ux #b2b pic.twitter.com/56t0JI0k5G — Jeff Lash (@jefflash) April 17, 2019.
Mind the Product
APRIL 27, 2017
Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. Eric Ries, in his post “What is customer development?
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