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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. Understanding B2B Personas and the Link Between Them. It’s the department persona.

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Product Drive 2023 – How to Build Products Users Love

Userpilot

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. Use your product as a channel to express your values. Shape your product vision into foreseeable goals, each one a step towards fulfilling that big vision.

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Women Making an Impact in Product Management in APAC

The Product Coalition

Lalitha Ramani is a Senior Product Director at WalmartLabs. She has been in product management for the past 15 years, at prominent companies like Wipro and Intuit. She started her career as a software engineer. Lalitha will speak at the upcoming edition of Product Management Festival in Singapore.

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Who should really own your tracking plan?

Iteratively Blog

Software Engineer. What we’ve learned from over 400 interviews with data and product professionals. Over the last two years we’ve interviewed over 400 product managers, data teams and engineers and we’ve seen some things ??. So a year later we’d realize, hey, this event has never been sent from the iOS app.”.

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Conducting User Research in Product Management

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

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The Role of Emotional Intelligence in Product Management

The Product Guy

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.