Userpilot

DECEMBER 21, 2022

Key product metrics to track and optimize include Customer Acquisition Cost, Number of Active Users, Time to Value , Feature Usage Rate , Net Promoter Score , Customer Lifetime Value , Customer Retention Rate , Churn Rate, Customer Satisfaction Score, and Monthly Recurring Revenue. Time to Value. Churn Rate.

Analytic Tools 96

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 96

Userpilot

NOVEMBER 16, 2022

TLDR; B2B marketing automation involves designing automated workflows that will trigger at the right time to replace manual marketing tasks and retain customers. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is B2B marketing automation?

Feedback Software 96

Feedback Software Analytic Tools B2B Embedded Analytics 96

Usersnap

JULY 15, 2020

You’re probably already aware that customer support is important for digital companies. According to Entrepreneur , great customer support strengthens your company’s brand, opens doors for partnerships, and increases retention — which is 5 times more profitable than acquisition. Customer Support vs. CX Manager Responsibilities.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

JULY 16, 2021

This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. Metrics for SaaS products: Measuring customer satisfaction.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

MARCH 24, 2024

11 User flow examples to inspire you to create your own user flows User flow design depends on your needs. For a B2C company like Spotify, they’ll need a music app user flow, an e-commerce payment flow, and so on. The important thing is to understand your users and their needs. Customer support user flow.

Data Visualization 101

Data Visualization Customer Feedback Analytic Tools User Testing 101

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive. Businesses that treat their customers transactionally will struggle.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

The Product Coalition

JANUARY 25, 2021

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Gainsight

JULY 20, 2022

Facebook is a good example of a digital platform that serves a wide variety of different users. Then you have larger brands that use Facebook for communicating with customers, investors, and the wider public. Commonly used in marketing, this may be more relevant for B2C products rather than B2B. .

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. They expect engaging experiences from all of the products they use.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. They expect engaging experiences from all of the products they use.

B2B 52

B2B User Testing Research Software Product Research 52

Intercom, Inc.

NOVEMBER 11, 2021

They’re most famous for writing The Elements of User Onboarding and for breaking down, step by step, how some of the world’s most popular brands handle their onboarding experiences at UserOnboard. Sometimes, all it takes is providing your customers a spatula so they can convert the mix into actual pancakes.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

DISQO

MARCH 13, 2017

Seek customers’ views on competitors and study shifts in their positioning, benefit statements, and more. Customer Satisfaction: Levels can vary widely as the customer base spreads beyond early adopters with the most urgent need for your product.

Product Research 40

Product Research User Testing Testing Data Visualization 40

Userpilot

OCTOBER 15, 2022

B2B customer experience is all of the interactions that a customer has when interacting with a business-to-business (B2B) company. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important.

Customer Experience 96

Customer Experience B2B User Testing Customer Feedback 96

Userpilot

JULY 26, 2021

And once the user gets value from the product, it’s easier for them to decide to upgrade to a paid plan. In both B2B and B2C, buyers want to self-serve. And as we learned in The Product Adoption Curve in SaaS , a key driver of product innovation is product trialability: how easily users can try a product before they buy it.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Psychographic data such as the user’s core, values, religious views, hobbies, and interests. Behavioral data delves into how ideal users make purchasing decisions and interact with brands.

Data Visualization 101

Data Visualization User Testing Customer Experience Customer Feedback 101

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making.

User Testing 99

User Testing Feedback Software Product Research Analytic Tools 99

Alchemer Mobile

MARCH 18, 2021

Brands shifted focus to improving long-term retention. Simply giving customers the choice to opt into or out of surveys resulted in survey response rates of 60%. Brands only lost an average of 4% of consumers in this group thanks to precise segmenting and proactive, personalized outreach.

User Testing 173

User Testing Webinar Data Visualization Feedback Software 173

Userpilot

SEPTEMBER 23, 2022

Employ gamification to make your product more fun and engaging for your customers, thus encouraging them to stick around. Userpilot helps you collect invaluable user insights from in-app to identify drivers for customer satisfaction or dissatisfaction. What is customer churn? Customer churn rate benchmarks.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Imaginary Cloud - Design

MARCH 31, 2022

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. User-centered design is a discipline that focuses on the users and their needs, and many companies worldwide have started to develop their own approaches and methodologies to put this into practice.

User Testing 81

User Testing Research Software Feedback Software Product Research 81

Gainsight

DECEMBER 21, 2020

It’s one reason many companies are starting to use Gainsight as the foundation for their customer marketing efforts as word of mouth is just as crucial in the B2B world as it is in B2C. . In today’s world, with an abundance of app store ratings and social media, the customer has the power to spread negative word of mouth.

Customer Experience 52

Customer Experience B2C Software Review Management 52

Userpilot

MARCH 15, 2022

The customer lifetime value is the potential stream of revenue you can earn from a customer over their journey with you as a paying customer. NPS score is a measure of customer satisfaction and loyalty and using that data you reduce churn by re-engaging your dissatisfied customers.

Onboarding KPIs 94

Onboarding KPIs Customer Experience Data Visualization Customer Feedback 94

Usersnap

JULY 21, 2021

Being responsive to customer feedback also brings companies closer to their target audience. A few of the possible consequence of this fact are customer retention, stronger brand loyalty, and better engagement. In turn, customers become participants in the R&D process.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. The key is helping users realize the ongoing value of a product as quickly as possible. Daily/weekly/monthly active users.

Analytic Tools 92

Analytic Tools Research Software Feedback Software Onboarding KPIs 92