Remove B2C Remove Branding Remove Messaging Remove Weak Development Team
article thumbnail

What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

article thumbnail

Is the Freemium Business Model Right for Your SaaS?

Userpilot

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

article thumbnail

How to Use Incremental Innovation to Build and Grow SaaS Products

Userpilot

As a result, it helps you develop only the features that they need and avoid falling into the feature fallacy trap and creating the consumption gap. Riskiest Assumption Testing (RAT) and Fake Door Testing are good ways of validating ideas before you commit to developing them. What is incremental innovation?

article thumbnail

2021 in conversation: Learnings from the podcast

Intercom, Inc.

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

article thumbnail

What is a Customer Profile Template? Steps and Examples

Userpilot

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

article thumbnail

Top 10 SaaS Customer Onboarding Software Solutions

Userpilot

Other software requires direct integrations and developer participation to create more complex product experiences. If the person you are trying to attract has no connection with your brand, most will leave at the next best option. These features are more than in-app messages. Behavior-responsive messaging. Key Features.