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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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Product Professional, What to do?

The Product Guy

Product development roles and “product” as a discipline are rapidly evolving within technology companies. Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative.

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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

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Is the Freemium Business Model Right for Your SaaS?

Userpilot

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. We will then explain the benefits of freemium for SaaS and why they work well for B2C companies and not so great for B2B.

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Strategize for Success: Elevate Your Organization's Strategy and Goals

People-First Product Leadership

Throughout the post, I provide practical tips and steps for developing these strategic elements, setting the foundation for further strategic planning. Identify their strengths, weaknesses, opportunities and threats (SWOT). Do the points above apply to both B2B and B2C? Example: Objective: Increase brand awareness.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

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How to Use Incremental Innovation to Build and Grow SaaS Products

Userpilot

As a result, it helps you develop only the features that they need and avoid falling into the feature fallacy trap and creating the consumption gap. Riskiest Assumption Testing (RAT) and Fake Door Testing are good ways of validating ideas before you commit to developing them. What is incremental innovation?