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Why Product Management for B2B Needs to be Different From B2C

Mind the Product

Is there a difference between developing an enterprise and a consumer product? The key thing here is that Slack is a simple product solving a simple, well-defined, and well-understood problem for a user who has needs which are very similar to the personal needs of the design and development team. Customer Insights.

B2C 139
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Product Development Health Check Playbook

The Product Coalition

Guest post by Angus McDonald, Senior Product Manager at Terem Technologies, and Kayla Li, Delivery Manager at Terem Technologies Word from Scott: Over the years we’ve helped many different teams uplift in different ways. Read on for the Product Development Health Check Playbook written by Angus McDonald and Kayla Li.

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Why Product Planning for B2B should be different than B2C

The Product Coalition

Is there a difference between developing a product for enterprise and a consumer? The key thing here is that Slack is a simple product solving a simple, well-defined, and well-understood problem for a user who has needs which are very similar to the personal needs of the design and development team.

B2C 60
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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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What is a Customer Profile Template? Steps and Examples

Userpilot

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Let’s discuss these benefits in more detail.

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Sales teams inundate us with urgent-but-repetitive ‘does product X do thing Y?’ 1] “Product Needs to Help Sales Close Major Deals” Enterprise sales teams are paid, rewarded, promoted, and measured on closing individual (big) deals.  So  There’s something more systematic here.

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Concept Testing Examples and Methods for SaaS

Userpilot

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Understand Customer Needs and Optimize the Product Development Process : Concept testing lets you pinpoint exactly what features resonate with your audience.