Gainsight
DECEMBER 23, 2019
Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. So historically, you know, the prioritization would be more sales reps, more solutions consultants, more marketing spend maybe.
B2B Product Management
DECEMBER 6, 2016
The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.
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Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That (See the chocolate cake problem.)
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Building a company is about pattern recognition: Do you have the right market?
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. Building a company is about pattern recognition: Do you have the right market?
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