Remove Banking Remove Differentiation Remove Reporting Tools Remove Sales Training
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Portfolio level business requirements deliver three primary benefits: Through the Eyes of the Customer – They force product management teams to see their target customers holistically, without product bias, which leads to better product decisions and more valuable solutions. Sales Training on Customers vs. Products.

Marketing 130
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The Great Silence

The Product Coalition

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. The issue feels a little more systemic. Using these ideological tools for your own sanity is great. almost nobody talks about customer needs.