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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

From generating good leads, to spotting good sales people and how to motivate them to be better. Stopped off at McKinsey along the way doing Tech strategy. Serious business of Sales. So those are the nine areas I was thinking of talking about and of course they go across digital sales, inside sales, and field sales.