The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

The Accidental Product Manager

FEBRUARY 7, 2022

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? At stake is a share of the global cosmetics-products market, which is expected to reach US$805.61 billion in 2017.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Product Management University

NOVEMBER 6, 2018

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Let’s start with the ultimate goal of a product manager. Step back for a minute and consider the expectations heaped on most product management organizations.

Product Management 124

Product Management Product Manager Certifications Customer Experience 124

Userpilot

JULY 8, 2021

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

The Product Cafe

JANUARY 18, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Thanks for reading Product Café Newsletter ☕️! They're all about bringing out the best in you.

Artificial Inteligence 52

Artificial Inteligence Technical Advisors Customer Experience Certifications 52

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? What Are the Benefits of a Product-Led Growth Strategy? It’s cheaper.

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Onboarding KPIs Strategy Product Management Product Manager 88

The Product Coalition

DECEMBER 29, 2020

We’re here to teach you important skills and methodologies for Product Management, and having good mental health is as important an asset to any PM as data skills and tech knowhow. It’s also very common when you’re in the job-hunting phase of your product career. Check out our guide on why they’re so great for Product Managers.

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127

Product Management University

OCTOBER 17, 2017

There’s a significant difference between learning product management skills and going through a product management training course. That same philosophy applies when it comes to learning and developing skills for product management, marketing and sales.

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Product Management Product Manager Certifications B2B 100

The Product Coalition

JUNE 1, 2020

You don’t need to be a data scientist to be a product manager. You don’t need to have any serious data analysis experience to start your product management path. But the best products are data-driven products, which means you need to get comfortable with handling data on a day-to-day basis. Don’t believe us?

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Data Visualization User Testing Product Management Product Manager 78

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. As a Product Manager, you have very little authority. While the buck stops with you when it comes to product decision making, the overall health of the company doesn’t rest on your shoulders.

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Product Management Product Manager Management Management 99

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

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B2B Customer Experience Marketing Product Management 100

The Product Coalition

MAY 5, 2020

Before you spend precious time and resources building something, it’s absolutely key to find your product-market fit. Even if you’re absolutely convinced that your product fills a need, before you build your MVP, Product Discovery will help you to build it the right way. Are you interested in Product Management?

Product Research 78

Product Research User Testing Onboarding KPIs Research Software 78

The Product Coalition

AUGUST 4, 2019

Why are Product Management Books important ? Equally, there is more competition than ever to land those practical experiences in Product Management. If you’re looking for a voice of authority on Product Management, this is a pretty great one! The next best thing is to pick up a book.

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Books Product Management Product Manager User Testing 60

Userpilot

JANUARY 14, 2023

A successful customer education program can be woven into your product marketing efforts. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Onboarding checklists are a great way to drive customer adoption by ensuring new users discover important product features early on.

Customer Experience 98

Customer Experience Feedback Software Education Customer Feedback 98

Userpilot

JANUARY 28, 2021

The internet is rife with advice on how to become a Product Manager – often written by people who have never worked as a Product Manager themselves. So if you’re looking to switch careers and become a PM – you will for sure find some insights in this blog.

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Research Software Customer Experience User Testing Feedback Software 98

The Product Coalition

DECEMBER 11, 2020

While there’s no joy in watching a well-intentioned product fail, it’s important to examine why a seemingly sure-fire recipe for success still managed to be dead on arrival. Here, we’re going to take a close look at what went wrong with Quibi , and what the moral of the story is for Product Managers. What Was Quibi?

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Reporting Tools Download User Testing Certifications 145

Product Management University

SEPTEMBER 20, 2017

Use your products and features as proof points to reinforce their perceptions. 7. Structure Product Management/Marketing to Mirror the Business of the Customer. appeared first on Proficientz - Advanced Product Management Training & Certification for B2B.

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Strategy B2B Certifications Customer Experience 113

The Product Coalition

AUGUST 12, 2020

Yes this does relate to Product Management, bear with me!) Product Management involves so many different things, it can be easy to get sidetracked and forget just what it is you’re trying to do! You may have heard the phrase ‘north star’ thrown around in relation to product. What Does ‘North Star’ Mean in Product?

User Testing 91

User Testing Research Software Product Research Customer Experience 91

The Product Coalition

NOVEMBER 25, 2019

APM programs or Associate Product Manager programs are roles designed for graduates, to introduce them to the world of PM. Their main goal is to provide mentorship for young talent, and for some, it serves as a good alternative to non-existent Product Management bachelor’s degrees. What is the company culture/mission?

Analytic Tools 78

Analytic Tools Weak Development Team Naming Certifications 78

The Product Coalition

NOVEMBER 19, 2019

APM programs or Associate Product Manager programs are roles designed for graduates, to introduce them to the world of PM. Their main goal is to provide mentorship for young talent, and for some, it serves as a good alternative to non-existent Product Management bachelor’s degrees. link] How mature is the program?

Analytic Tools 60

Analytic Tools Weak Development Team Certifications Naming 60

The Product Coalition

JUNE 14, 2020

They help you to find your product-market fit , get stakeholder and user feedback, and start building buzz around your upcoming launch. Luckily for them, they were onto something… You might also be interested in: How to Get a Product Management Job at Airbnb 3. But in the beginning, they didn’t have a product at all!

User Testing 102

User Testing Feedback Software Customer Experience Data Visualization 102

The Product Coalition

OCTOBER 7, 2020

Luckily, as a Product Manager, no one expects you to be a full-blown data scientist. But the best Product Managers are data-driven, and there’s no doubt that the more you understand data, the easier your job in PM will be. There are many reasons, and many ways in which data helps Product Managers on a daily basis.

Data Visualization 69

Data Visualization User Testing Product Research Customer Experience 69

The Product Coalition

MAY 9, 2020

You might also have heard that it comes under the umbrella of Product Lifecycle Management (PLM) and is sometimes referred to in software engineering as version control. A Data Product Manager is like a Product Manager, but who focuses more heavily on Product Data Management.

Data Visualization 89

Data Visualization Analytic Tools Onboarding KPIs User Testing 89

Userpilot

FEBRUARY 20, 2023

It allows product managers to see how many users return to the product over a period of time. Product analytics is the process of collecting, organizing, and analyzing data about users’ engagement with a product. How can a product analytics tool help you drive product growth?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Product Management University

MARCH 26, 2020

Proficientz is giving back to the product management and product marketing community that has given us incredible support for the past 18 years. We’re offering the opportunity to learn a unique “solutions” approach to product management and product marketing that’s practically free!

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Certifications B2B Product Marketing Product Management 26

Userpilot

FEBRUARY 21, 2023

Both Pendo and Heap support funnel analysis which allows product managers to identify friction points and optimize the product to help users experience value in less time. For example, James, a Senior Product Manager, writes: Heap is great for getting answers quickly on user behaviors without needing to spend engineering effort.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

The Product Coalition

MAY 9, 2020

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) So let’s dive in.

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

Pragmatic Marketing

FEBRUARY 17, 2017

Product message maps are internal documents, typically owned by product marketing. They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. Message Map Basics. Message Pillars.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Bain Public

JUNE 4, 2020

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. What we’ve noticed instead in the startup world, is a lot of people become product managers by default rather than design. What Is Product Management Consulting?

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

Usersnap

NOVEMBER 17, 2022

As a SaaS company your product managers need to know whether what they’re releasing is useful and valuable to users, or if they should change direction completely. Engineers can even earn a HubSpot certification which allows them to use their APIs confidently. Which Tools does HubSpot Integrate With?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Gainsight

JUNE 23, 2020

That is what brought over 5,500 customer success and product managers to travel to the Bay Area, so we had to think big and change the game. Intellum, a Learning Management System, was already the platform for Pulse+, Gainsight’s online platform for eLearning and industry certifications. Content Production and Delivery.

Events 88

Events Feedback Software Technical Review Systems Review 88

Userpilot

JANUARY 19, 2021

The metrics that a company will use depend on what the product does and what the customer needs and wants to achieve. Based on your customer engagement data you should know what aspects of your product should be highlighted more. Here is a simple Customer Engagement Blueprint that can be implemented both inside and out of your product.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

BrainStation Product Management

AUGUST 7, 2019

Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing. This is Product Management.

User Testing 63

User Testing Research Software Product Research Product Management 63

The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Keep an eye out for events, podcasts, blogs, and more! Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. Who Are Product Leaders?

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Leadership User Friction Product Research Customer Experience 167

BrainStation Product Management

AUGUST 7, 2019

Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing. This is Product Management.

User Testing 40

User Testing Product Research Research Software Product Management 40