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The 14 Best Event Tracking Tools for SaaS Companies

Userpilot

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando , these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g.

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eG Enterprise Features

eG Innovations

Beautifully Wrapped Gifts: 8 Delightful Features in eG Enterprise to Improve the User Interface Experience and Enhance Workflows. Our eG Enterprise product management team understands this, and as our customers know, we are always willing to consider even small feature changes to improve usability.

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How to Select Enterprise Onboarding Software as a Large Company

Userpilot

If your company has 250 employees or more, it’s essential that you use enterprise onboarding software to process your new customers. It took Atlassian 2 years and nearly 3 million dollars* to build their own internal onboarding tool (*according to a Sr Product Manager who worked on this project). Segmentation. Automation.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. It features advanced segmentation , feature tagging, custom events, product experimentation, in-app messaging , and customer feedback tools. Buffer is a social media management platform with social media scheduling, monitoring, and insights.

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? Number of inbound contacts from account reps (otherwise known as Account Executives, Technical Account Managers), and CAC (cost of customer acquisition).