Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Personalized experiences are becoming standard in the SaaS world.

Analytic Tools 103

Analytic Tools Data Visualization User Testing Reporting Tools 103

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? How is it different from sales funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond.

Analytic Tools 101

Analytic Tools Data Visualization Feedback Software Research Software 101

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. What is marketing-led growth? Let’s dive right in!

Feedback Software 101

Feedback Software Analytic Tools Research Software User Testing 101

The Product Coalition

JULY 6, 2023

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. Traditional marketing and sales tactics with long lead times, heavy financial investment, and a demanding need for human resources could be more efficient. Here when product-led growth comes into play.

Research Software 119

Research Software Feedback Software User Testing Product Research 119

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Blogs for Product Managers. A persuasive leader.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. This article answers that and more.

Research Software 102

Research Software Feedback Software Analytic Tools User Testing 102

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 96

Research Software Analytic Tools Feedback Software Data Visualization 96

Userpilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. Analytics dashboards are visualization tools that give you an overview of key metrics.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Dashboard 94

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision.

Research Software 102

Research Software Feedback Software Customer Experience Customer Feedback 102

The Product Coalition

MAY 8, 2023

Let’s talk about how CS teams drive value in logging customer feedback, product roadmapping, and closing the loop. Your Customer Success team is critical to an effective feedback management process. Building a customer feedback management system? Contact with churned customers. Retention = profits. Better data.

Feedback Software 136

Feedback Software User Testing Customer Feedback Research Software 136

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. There are multiple product and marketing metrics to track at each stage of the funnel.

Analytic Tools 95

Analytic Tools Data Visualization Research Software Onboarding KPIs 95

Userpilot

MARCH 15, 2024

What is data-driven analytics in SaaS? How to conduct user data analysis? TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions. Why is data-driven analytics important for SaaS companies?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software User Testing 95

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization Marketing 80

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create different formats of resources.

Feedback Software 93

Feedback Software Analytic Tools Research Software Data Visualization 93

Userpilot

JANUARY 8, 2024

This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

The Product Coalition

NOVEMBER 30, 2022

Voila: Improve the odds of discovering your product, make them aware it exists Build consumer understanding of your product beyond the name (what does it do? After reading 40 articles about demand generation, I’m here to say that you would be surprised at what these articles have in common. why is it valuable?

User Testing 127

User Testing Customer Feedback Feedback Software Reference 127

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Or perhaps you’ve managed to marry the two strategies and embraced product-led sales? If not, but you’d like to learn more, then why not watch the talk that Ben Williams , known as the Product-Led Geek, delivered at the recent Product Drive hosted by Userpilot?

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Data Visualization 104

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Create data-driven product roadmaps. Funnel analysis allows you to: Measure company performance.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Reporting Tools 102

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Click here to read the blog. Click here to read the blog.

Webinar 71

Webinar Blog Customer Experience Customer Feedback 71

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Book the demo to see how it works!

Research Software 92

Research Software Analytic Tools User Testing Onboarding KPIs 92

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies. Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 119

Feedback Software Analytic Tools Customer Feedback Customer Experience 119

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it? The moment a user decides about acquiring your product or not.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. What is the product-led growth strategy?

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization User Testing 93

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Our guide introduces 23 must-reads, from timeless classics to hot-off-the-press publications that are creating waves in the market. Escaping the Build Trap promotes outcome-driven product management to deliver real value to customers.

Books 95

Books Analytic Tools Data Visualization Product Research 95

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 96

Onboarding KPIs Strategy Marketing User Testing 96

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Not necessarily.

Feedback Software 117

Feedback Software User Testing Product Research Customer Experience 117

Userpilot

JANUARY 9, 2023

How can you implement your first micromarketing campaign strategy in your SaaS? Micromarketing is a form of marketing that targets specific individuals or really small groups. Traditional marketing strategies are more macro, targeting as many potential customers as possible with each campaign. So, what is micromarketing?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. Putting up a GTM team can be daunting, especially because you need to hit the sweet spot between just enough roles and too many people on the deck. But it’s not that easy.

Research Software 85

Research Software Data Visualization User Testing Marketing 85

Userpilot

AUGUST 7, 2023

We highlight the benefits and challenges of the strategy and discuss how you can create one for your SaaS business. Next, you need to map the customer journey and understand how customers move from one channel to the next so there are no gaps. You also need a marketing strategy that’s suited to each channel.

Analytic Tools 96

Analytic Tools Research Software Customer Experience Customer Feedback 96

Userpilot

DECEMBER 13, 2022

A product analytics dashboard helps you visualize user behavior, so you can make informed decisions on how to improve product engagement. The most common analytics dashboards in SaaS. An easy two-step process to build an analytics dashboard. A single dashboard won’t work for the entire team.

Data Visualization 96

Data Visualization Analytic Tools Onboarding KPIs Dashboard 96

Userpilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support.

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100