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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

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Product-Market Fit Analysis: A Guide For Product Managers

Userpilot

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

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Creating a great product onboarding experience

Mixpanel

First impressions are critical for a successful product. A good product onboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away. While it may sound trite, knowing your customers is the most important part of a product onboarding experience.

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What Is SaaS Product Marketing: A Definitive Guide

Userpilot

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

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8 User Onboarding Case Studies to Learn From to Improve Your Onboarding Process

Userpilot

Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Introducing core features, driving user activation, and maximizing retention rates after the user onboarding experience will all impact the user journey moving forward.

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Product Launch Metrics: How To Measure The Success Of A Product Launch?

Userpilot

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail.