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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

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13 Types of Customer Feedback: How to Collect Valuable Feedback As a Product Manager

Userpilot

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

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Best SaaS Customer Activation Strategies That Drive Growth

Userpilot

We’ll start by exploring what customer activation is and why it matters, cover the difference between a customer activation strategy and brand activation, set out how to craft a customer activation strategy of your own, and discuss the best tools for the job. Why is customer activation important?

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The Continuous Product Optimization Guide For Product Managers

Userpilot

Use user behavior and product usage data to choose your optimization goals. Apart from product goals , ensure that your optimizations also drive business goals. To reliably establish cause-effect relationships, test one variable at a time. What is product optimization in product management?

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Overengineering 101: What Is It and How Can Product Managers Avoid It?

Userpilot

User stories make you focus on solving specific user problems rather than the actual features. Use opportunity solutions trees to align the problems you try to solve with product goals. Use data from user interviews, task analyses , and customer feedback to inform what goes into the MVP and future development.

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How to Conduct a User Flow Analysis? A Step-by-Step Guide

Userpilot

Start with a clear goal and define your success metrics, visualize the flow, conduct detailed analysis, use what you’ve learned to prioritize improvements , and continually test and iterate as you go. If you’re a more casual user, a free tool like Google Analytics might be sufficient. What is a user flow analysis?