Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. How do you launch a SaaS product?

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Research Software Feedback Software Onboarding KPIs Product launches 97

The Product Coalition

JULY 6, 2023

The competitive landscape is more intense than ever for technology businesses, particularly SaaS (Software as a Service) companies. Traditional marketing and sales tactics with long lead times, heavy financial investment, and a demanding need for human resources could be more efficient.

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Research Software Feedback Software User Testing Product Research 119

Userpilot

MARCH 7, 2022

To take us through the topic of growing a SaaS business and the bumpy road to success, we interviewed Micha? Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. Watch all Product Heroes episodes here. How it started.

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Analytic Tools Data Visualization Reporting Tools Technical Review 134

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts.

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Onboarding KPIs Feedback Software Customer Experience Customer Feedback 96

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

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Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. But how do you create a customer success strategy that works?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

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Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. For your strategy to be solid, it needs to factor in the channels and tactics you’ll use to acquire customers at the lowest customer acquisition cost. This article shows you how.

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Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

OCTOBER 15, 2021

Looking for SaaS conversion rate benchmarks? In this article, we'll talk about types of SaaS conversion rates, the industry benchmarks for each of them, and 10 conversion rate optimization tactics to help you grow your SaaS business steadily. What is a conversion rate in SaaS? Industry benchmarks.

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Feedback Software Customer Experience Customer Feedback Data Visualization 105

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right?

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Feedback Software User Testing Product Research Customer Experience 117

Userpilot

NOVEMBER 19, 2022

Personalization in SaaS is about delivering relevant experiences to relevant customer segments. Combining segmentation and personalization is one of the most effective ways to drive engagement for your SaaS company: – Drive your conversion rate with a personalized marketing strategy. " moment faster. Here’s why.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. This is the main question we explore in the article.

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Analytic Tools Data Visualization Research Software Onboarding KPIs 95

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

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Feedback Software Analytic Tools Research Software Software Review 97

Userpilot

JANUARY 14, 2022

Have you run out of ways to achieve customer retention for your SaaS business? Customer retention gives SaaS companies a competitive advantage, especially with a subscription-based pricing model. A retention rate of 35% and above is great for a SaaS business. Customer retention is where your SaaS business will make money.

Feedback Software 98

Feedback Software Analytic Tools User Testing Customer Experience 98

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing? What should you expect of your PMM?

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Analytic Tools Onboarding KPIs Research Software Product Marketing 89

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. Let’s get into some actionable tactics to improve user activation : personalize empty states with impactful user data.

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User Testing Customer Experience Customer Feedback Data Visualization 93

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? Product-led sales (PLS) combines PLG and SLG tactics. In SLG, the sales teams identify potential customers, very often enterprise-level ones, and use traditional sales tactics like demos and live presentations to communicate the product value at the company level.

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Analytic Tools Feedback Software Customer Experience Data Visualization 104

Userpilot

SEPTEMBER 2, 2021

What if you could increase sales, establish your industry presence, and expand into new markets all at the same time? Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. What is a growth strategy in SaaS?

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Feedback Software Research Software User Testing Onboarding KPIs 91

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in. moment fast.

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Feedback Software Research Software User Testing Customer Feedback 96

Userpilot

JULY 25, 2022

Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. In this simple guide, we’re going to start by exploring the most common customer onboarding challenges faced throughout the industry… And break down the tactics you can use to tackle them.

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Feedback Software Onboarding KPIs Analytic Tools User Testing 96

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

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Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

AUGUST 10, 2023

And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers. The average CAC varies across industries. Customer acquisition cost formula.

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Customer Experience User Friction Customer Feedback Onboarding KPIs 84

Userpilot

JULY 4, 2023

However, if done successfully, you’ll become the early market leader in a specific niche market before going on to dominate the mainstream market. Getting the right positioning, messaging, key features, and pricing is vital before entering the mainstream market. Book a demo now. What is the chasm?

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. Measure product-market fit to understand if you’ve met your customer expectations.

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Customer Satisfaction User Testing Data Visualization Customer Experience 98

Userpilot

MARCH 1, 2022

Looking for ways to bring back inactive users for your SaaS? There are multiple channels and tactics you can implement to engage with customers and bring them back. In this article we’ll go over: how to define an inactive user -SaaS- (hint: it’s not just a user that hasn’t logged in). The end-of-trial email.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. What is a go-to-market (GTM) strategy?

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Research Software Strategy Customer Experience User Testing 92

Userpilot

MARCH 27, 2024

We go over 6 secondary navigation examples from other SaaS businesses: Userpilot’s combined secondary navigation blends seamlessly within the primary menu for contextual access. Secondary navigation use cases In SaaS, secondary navigation enhances the user interface by providing a clear path to different features or settings.

Feedback Software 104

Feedback Software Research Software Data Visualization Product Research 104

Userpilot

SEPTEMBER 20, 2022

Nailing the customer onboarding process is one of the most important tasks for any savvy PM or SaaS owner. Think of them as your strategy , compared to the actual tactics of implementing the process itself. It’s a joint responsibility between the customer success team and product marketing. Ready to get started?

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Analytic Tools Feedback Software Research Software Onboarding KPIs 97

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

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Analytic Tools Data Visualization Customer Experience Reporting Tools 97

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? Product marketing strategy step #1: Who is your target audience?

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Research Software Analytic Tools Feedback Software Onboarding KPIs 65

Userpilot

DECEMBER 31, 2022

Are you curious about what the average churn rate for SaaS is? SaaS businesses are typically subscription-based, where they should provide continuous value to customers and ensure repeat purchases. Thus, one of the most important goals for SaaS companies is to reduce churn and retain as many existing customers as possible.

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Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 16, 2022

In this article, we’re going to break down the concepts behind this exciting new concept and specifically focus on how you can implement key lessons in your own SaaS. Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition? Well, look no further.

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User Testing Feedback Software Research Software Customer Experience 107

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. Instead of generic SEO tips, you will find actionable tactics that lead to a perfect google rating.

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Userpilot

OCTOBER 13, 2022

How can you use the right subscription marketing tactics to drive retention and improve your customer relationships? In this article, we’ll cover: Types of subscription business models a subscription marketer can use. How a subscription-based business model impacts your marketing strategy. Let’s get started.

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Analytic Tools User Testing Data Visualization Customer Experience 95

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

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Feedback Software Analytic Tools Data Visualization Customer Feedback 97